To begin this unprecedented partnership with the São Paulo Football Federation and LiveMode, Novibet took ownership of 'Goal Quota', a property that will allow the brand to create a closer and more intense connection with football fans at the most celebrated moment of sport: the goal.
As part of this sponsorship package, Novibet will be present on the LED during the match and in a special action - known as "reactive LED" - at the moment of the goal. In practice, every time the ball hits the net, the led "celebrates" with the fans through Novibet.
The brand will also be present in properties within the field, with high visibility during broadcasts, such as a carpet, prism, static sign and backdrop for interviews. Novibet will also have exclusive content on the competition's social networks.
Paulistão Sicredi is a competition that reached more than 100 million people in 2023, consolidating its position as one of the most watched and engaged sporting events in Brazil. Among the new features of the 2024 edition are 50 LED games, which represents an increase of more than 50% compared to the previous year. This means a premium experience for the brands that sponsor the championship.
Novibet joins Esportes da Sorte as brands in the betting segment that have already guaranteed access to sponsorship of the biggest state championship in the country.
The debut of Novibet's sponsorship of Paulistão 2024 will be at the draw and launch event of the championship, which will take place on November 16th, in São Paulo.
Novibet is a GameTech company operating in Greece, Brazil, Ireland, Italy, Mexico, Chile, Ecuador, Cyprus, New Zealand and Canada, with technology centers in Europe (Greece and Malta) and more than 800 employees worldwide.
Since 2010, it has been committed to offering users the best experience in sports betting and online casino entertainment. Novibet has its own betting platform that integrates the main official data providers. Its own algorithms generate an extensive betting offer that includes in-play and minute markets; automatic and hybrid cash-out options developed in-house; quick settlement of bets; and unparalleled excitement for sports enthusiasts.
As an innovative and adaptable operator, Novibet has a product offering that is constantly evolving to meet and exceed current and future trends. In close partnership with Microsoft, Novibet is fully hosted on the Azure Cloud, providing scalability, high availability, redundancy and economies of scale unmatched in the industry.
Source: GMB
