The ‘Craque do Jogo’ (Man of the Match) award is the main activation offered by Sportingbet, which will take place at the end of each match. Fans will be invited to interact through the LEDs as soon as voting is available. The brand will also be in special content, on the competition's social networks, in interview backdrops, in addition to appearing in other properties that provide visibility in all broadcasts, such as carpet on the lawn, prism and static signs.
Paulistão Sicredi is a competition that reached more than 100 million people in 2023, consolidating itself as one of the most watched and engaged sporting events in Brazil. Among the new features of the 2024 edition are 50 LED games, which represents an increase of more than 50% compared to the previous year. This means a premium experience for the brands that sponsor the championship.
The debut of Sportingbet's sponsorship at Paulistão 2024 will be at the Championship's Draw and Launch event, which will take place on November 16th in São Paulo.
A pioneer in the sports betting market in Brazil and one of the main responsible for the growth and development of the segment in the country over the last ten years, Sportingbet is part of the Entain group, owner of major brands such as bwin, Ladbrokes and PartyPoker. Currently, the company is also an official sponsor of the Copa Libertadores da América.
Source: GMB
