GMB - What does being at a fair like SBC Miami mean to you?
Talita Lacerda - A great achievement for our team, bringing BET7K's great projects together with 7KPartners, which is one of the largest affiliation programs in Latin America. We came here to launch our app, which will be a sensation in the market, especially when it comes to practicality and security for our affiliates, and also a milestone for the company. We will continue to present ourselves at international fairs, with a stand, with a team, to get closer to everything we can do in terms of learning, networking, and take this to Brazil too.
The affiliation sector is something that works in the sports betting sector, and you arrive with a name that speaks precisely of partners. How is this relationship with these 7k partners?
We have very close contact, we try to create the best experience for our affiliates and always bring new things. So, we want not only for our player in question at BET7k, but this program to bring differences in the market in partnerships. The affiliate really is the great partner, so much so that the name of the company is "Partners".
How is this relationship with such an important segment of the iGaming area?
We have an obligation to provide the best experience for our partners. So, the team is constantly working on improvements, new strategies, and closer relationships with partners.
Brazil is on the eve of regulating sports betting activities. What are your plans once the market is regulated?
We are eager to get this regulation out so that we can also contribute to Brazil in terms of various issues, because we employ people directly there. There is the sponsorship part where we collaborate with the market. So it's a booming market, and Brazil will be able to make the most of it and help us grow even more.
How is Bet7K's operation currently?
Our operation is running at full steam. It's crazy, right? Anyone who works in the iGaming market knows how it works, and our team is thirsty for satisfaction, both from our players and our partners. We try to get closer to partners, we try to understand the market’s pains, and we also bring new strategies.
So we are always connected to the market and looking for something more, that is, big plans for 2024, big, big plans! So we will expand the issue of membership in Latin America. We are already a company that focuses globally, and we will seek this growth more and more, always bringing quality to those who are with us.
Source: GMB
