São Paulo informed the current sponsor about the proposal it received, which is higher than the current deal. For a company to remove Sportsbet.io from the most noble part of the uniform, it will be necessary to pay a fine of around R$24 million (US$ 4.9m), pplus corrections.
According to news outlet ge investigation, Superbet is willing to pay this fine to enter the Brazilian market once and for all. The European company sees São Paulo with great potential in 2024.
The contract values are around R$50 million (US$ 10.25m) annually. If the new company agrees to pay the fine, it will have to pay around R$80 million (US$ 16.4m).
Negotiations are expected to intensify in the coming days. São Paulo preaches caution as this is a conversation that involves several contractual details. It is still necessary to know the real values corrected for termination and the rights of the current partner.
Source: ge