MAR 26 DE NOVIEMBRE DE 2024 - 01:32hs.
“Home Day”

Casa de Apostas to have brand exposure on Gshow during BBB

Just under two months before the start of Big Brother Brasil (BBB), Casa de Apostas closed an agreement with Globo for the “Home Day” property on the Gshow website, targeting market possibilities during the period of the reality show. The betting company will have brand exposure on the home page of the media group's entertainment portal for entire days.

With this digital project, the betting company will be present in all advertising spaces available on the Gshow home page, where all the daily news movement will take place, with the main news from BBB.

“It is a great opportunity to be present on Gshow, a prominent platform in the entertainment world. We understand that this is a very relevant market and that there is increasing demand. We have as an important part of our strategy the diversification of exhibition areas,” explains Anderson Nunes, head of business at Casa de Apostas.

The first major Brazilian brand present in the betting sector in Brazil, last year the company also made odds and betting modalities available for the BBB.

The company stands out in the sports sector, where it has presenter Renata Fan as an ambassador, in addition to agreements for brand exposure on Band's sports programming and odds on Globo's sports pages.

Source: GMB