Altenar, a leading provider of sportsbooks and iGaming software with a global presence and a strong focus on Latin America, participated in the SBC Summit Latin America in Miami last week. At the company’s booth, it showcased their latest innovations, such as widgets designed to provide operators with the flexibility to offer a platform that delivers the best user experience.
Hugo Llanos, Regional Sales Director for the Americas, also highlighted the launch of their micro-betting tool, which offers betting markets on events happening in the next few minutes, such as the next ball delivery or corner kick. These are very fast-paced bets that are decided on the spot and are being extensively explored by Altenar as a means to enhance bettor engagement.
GMB – What are the new features from Altenar being showcased at SBC Summit Latin America?
Hugo Llanos – We have new things being presented in terms of product, especially widgets that allow operators to further customize the user experience, setting themselves apart from others. These widgets enable personalizing the site, so the user can decide what they want to see. Secondly, we have the betting selections on the site, with themes, content, and also bets. Now, we are delving into micro-bets, which are betting markets for events that will happen in the next few minutes, in the next five minutes, on the next ball delivery, the next corner kick. These are very fast bets, decided in the moment.
Micro-betting is here to stay, and it depends on low latency in transmissions and everything else. How have you worked on this within the platform?
It's an ongoing effort across all platforms. Latency is also crucial for the platform to be robust, strong, and flexible, with no downtimes, always available to users. It's important for operators and very important for us.
How was the response from operators during the event?
Very good. It's here that we meet industry friends, current clients and partners, as well as potential clients and partners. These spaces are very good for that, not just for communication via email or phone but also for face-to-face interactions. That's crucial.
Were they satisfied with the new features presented?
Yes. We talk about partners, and they are satisfied with what we do. We like to have a lot of conversations, to be close to them, to help them achieve their goals. We make the greatest effort to keep them happy and by our side. That's why we are here.
Speaking of that, what are the efforts and plans for 2024 at Altenar to continue being close to the main operators in the gaming market in the Americas?
It's important to listen to our partners. Listening to customers and understanding what they need, ensuring a fast way to develop what they need. It's important to listen and act quickly and be flexible, which is part of Altenar's motto. Offering stability and flexibility.
Source: Exclusivo GMB
