Caf is one of the most important Brazilian companies focused on providing real-time identity verification, compliance, and fraud detection services for sports betting operators.
In addition to participating as an exhibitor in the SBC Summit Latin America, Caf also took part in a panel on player protection, with the company's VP of Sales, Carlos Eduardo, discussing the best tools to ensure that bettors have the best user experience and are protected.
They also analyzed issues such as the importance that betting houses should place on KYC tools, responsible gaming, and combating fraud, such as money laundering, bonus abuse, money laundering, and match-fixing.
Founded in August 2019, Caf offers innovative identity verification and digital integration solutions to make customer, partner, and supplier registrations faster, easier, and more secure.
Currently, the company has offices in São Paulo, Rio de Janeiro, London, Toronto, and Austin, in addition to its headquarters in Venâncio Aires, Brazil.
GMB – What were your expectations, and how do you assess the importance of SBC for the LatAm iGaming market?
Carlos Eduardo – The event is wonderful and very important because the Brazilian market is enormous and perhaps the last unexplored one in the world. Last week, we had the pleasant surprise of the presentation of the Regulation that governs sports betting and how companies should adapt to prevent money laundering, combat match-fixing, and bonus abuse. Events like this serve for networking and to guide the market in the right direction. SBC is fulfilling that role.
Is it good for both players and the end user?
Yes. There are many actions worldwide that can be used in Brazil. Companies like Caf, which specialize in onboarding and fraud prevention, assist in this so that companies can succeed without worrying about fraud. We understand that Brazil and Mexico, speaking in terms of Latin America, are very strong markets but with a tendency for fraud. If there is no local partner to assist with this, it will be more challenging.
Tell us about the importance of ID verification and compliance.
Before regulation, we saw the market doing the absolute basics, often just validating the CPF. With this, it's only possible to determine if the CPF is valid or not. If we don't delve deeper, working on issues like KYC, which Caf is capable of doing, it's impossible to know if the person has any sanctions or is involved in anything illegal.
We joke that Caf is the front door, and, just like the front door of your home, it's there to let friends and family in and keep the bad people out. Caf serves that purpose, keeping good customers coming in and fraudsters out. It's very much about striking a balance between approval rates and reducing the number of frauds. You can't just focus on one side.
Source: Exclusive GMB
