InplayBet, which already stands out for the quality and variety of its services in traditional sports betting, decided to invest in the eSports segment due to its growth potential and customer demand. According to data from Statista, the global eSports market was valued at US$ 1.45 billion in 2022 and is expected to reach US$ 1.72 billion in 2023.
Furthermore, the global eSports audience is expected to reach 577.2 million people by end of 2023, with 222.9 million being frequent viewers.
For InplayBet's marketing director, Beatriz Melges, the launch of eSports is a way to meet the needs and preferences of customers, who are increasingly looking for fun, entertainment and information.
“We thought about offering the main eSports competitions because we understand that there is a Brazilian audience looking for this type of game. This is a global trend and we could not stay out of this promising market,” she said.
InplayBet hopes that the eSports vertical will be a success among its customers and that it will contribute to strengthening the brand in the Brazilian market. The company also plans to expand its portfolio of games and modalities available for betting, as well as offering exclusive promotions and bonuses for eSports fans.
“We believe that this type of initiative reinforces our commitment to excellence and responsibility in the world of betting,” concluded Melges.
Players can place their bets on eSports by accessing the page dedicated to the vertical at InplayBet: www.inplaybet.com/e-esportes
Source: GMB
