Play'n GO is one of the most relevant B2B online game developers, having developed some of the most played titles in the world, including Book of Dead, Reactoonz and Moon Princess. Currently, the company has more than 300 premium bonds in its portfolio.
In constant renewal, the company seeks at events around the world to get closer to local players to understand not only the specific laws and regulations of each jurisdiction, but especially the taste of players in each country it enters.
Play’n GO offers its games to more than 25 jurisdictions and, in addition, provides back-end services and solutions to ensure the best experience for users of operators on all continents.
In this context, Michele Stefanelli, LatAm sales manager at Play’n GO, attended SBC Latinoamérica to get closer to local players. During the event, the executive gave an exclusive interview to GMB about the reasons that took him to Miami last week.
Even before the interview, Stefanelli recalled the company's slogan – “We Are Game” – and highlighted that Play’n GO knows what players and partners need.
GMB – How do you evaluate SBC Miami and how important is it for Play’n GO to be present?
Michele Stefanelli – The fair is very well and perfectly organized. SBC is famous for doing things well and for us it is important to be present, as it is an opportunity to meet the partners we already work with and also to find new market opportunities and how it develops. As we are a European provider from Sweden, we need to understand and know how each market and region works to always offer the best.
Is Play’n GO closer to the Latin market and is this important to you?
Yes. It is very important because each market works in its own way, with different regulations and we cannot treat all of Latin America in the same way. Each country needs tailored service given its different cultures and specific legislation.
What are Play’n GO’s plans for 2024?
Entering all regulated markets is our first goal. We are very happy that Peru is going to be regulated. Meeting new operators is essential for establishing partnerships focused on conquering new markets.
What does Brazil represent for Play’n GO?
Brazil is an interesting topic. I was in the country during BiS SiGMA and it is developing. The topic of regulation is still hot, but I see that all providers and operators have an important focus on this market, just like us.
What it's like to develop games for countries with so many cultural differences. Do you think about that?
Yes, and this is the motivation why my manager and I are traveling throughout the Latin American region to understand, as I mentioned before, how each of the jurisdictions works and their particularities, in addition to the taste that players from each country want in relation to games.
In this sense, let games also come designed in Brazil!
Exactly. That's what we hope for and that's what we're working on right now. We want to deliver the best in each country where we seek our partnerships.
Source: Exclusive GMB
