The fantasy game made an annual assessment, promoted round tables giving protagonism to players of Cartola and influencers, rewarded users who stood out and also players from the “Seleção da Temporada”, “Craque” and “Artilheiro” (Selection of the Season, Figure and Top Scorer), in addition to the “Revelation” of the Brasileirão, an award made based on popular voting promoted by the game.
Engagement success since the beginning of the season, at the debut of Brasileirão 2023 Cartola was the most downloaded app in the App Store and entered the top 5 in the app store among the apps with the most downloads in the sports category.
The new functions brought to ‘cartoleiros’ also had a great impact: closing the market one minute before the start of each round, for example, resulted in 15% of selections being made or changed in this new window. Another attraction was the automatic roster functionality, which resulted in around 5.8 million teams assembled. Users also received new scoring systems, a tool to favorite athletes and summaries of each round.
“We closed this electrifying Brasileirão seeing all this adrenaline from the championship reflected in Cartola. While the clubs fought point by point to compete for the title and to avoid relegation, the Cartola players also took turns leading their leagues, increasing competitiveness and engagement,” explained Daniel Martins, Head of Cartola.
“The extension of the closing of the round and the review of the scouts brought even more dynamism, making each resource strategic in the fight to gain more points in the game. Next year, we will invest in even faster gaming models and reinforce community building through new dynamics that encourage socialization,” he said.
From January 2024, users will be able to try this new game model in a new tool: Bolão do Cartola. Serving as a warm-up to the emotions of the Brasileirão, the new feature will be available with the regional championships and allows the creation of groups to compete with friends and choose the winning teams. From there, the public can have fun with their friends to see who scores the most points. The idea is to bring another form of fun to sports lovers, expanding engagement offers with national championships.
The package of news for next year also involves commercial offers. Focused on supporting brands in building or expanding connections with football fans, Cartola updated its portfolio with solutions in different formats integrated into the game's navigation experience.
Designed to meet the needs of brands from various segments, from finance to consumer goods, the opportunities include sponsorship in users' wallets, allowing advertisers to help increase the value of card assets, the game's currency; exclusive leagues with visual identity adapted to the sponsor; and participation of brands as sponsors of leagues created by users.
“We are bringing to the market the possibility of using Cartola’s dynamics to guarantee its strategic presence at key moments in the consumer journey throughout Brasileirão 2024,” highlights Daniel.
Players will be in contact with a highly engaged audience, which generates 8 billion views of the game per season. In 2023 alone, the platform reached an average of 1.5 billion views per month, with 1.7 million users accessing it per day and more than 4.6 million teams created. Data that reinforces the power of exposure of the fantasy game and its successful journey in promoting the Brasileirão.
Cartola Express news
Cartola Express has also prepared a series of new features for the end of the year and beginning of 2024. Throughout December, it will have exclusive rooms for the FIFA Club World Cup games, a competition in which Fluminense represents South America and which gives the opportunity to play stars like Arias and Cano, as well as Haaland, from Manchester City, who represents the current European champion in the tournament.
In addition, there will be disputes for special NFL games between December 24th and 31st; special NBA Christmas matches on December 25; and for the traditional Boxing Day round of the English Championship, held on December 26th. From January onwards, card players will be able to have fun and compete for cash prizes in Campeonato Paulista rooms, including the knockout stages.
All these offers follow the evolution and exponential expansion of the daily fantasy game, which in its second year of activity expanded the offer of the Brasileirão to include in its portfolio some of the main football tournaments in the world: English, Spanish, Italian Championships, Liga dos South American World Cup Champions and Qualifiers; in addition to other sports, such as Formula 1, NBA and NFL. The year was also marked by the debut of new game formats, such as Craque Express.
Cartola is the biggest fantasy football game in Latin America, in which users assemble their teams with the stars of the Brasileirão in a dynamic that needs to manage their assets, investing in the purchase and sale of players, with the aim of obtaining the highest score at the end of all rounds.
It has the Free versions, at no cost, and PRO, with membership based on a subscription that gives access to advantages, including the possibility of participating in up to 10 leagues and use of the panel with exclusive statistics from Gato Mestre, in-depth analyzes of the scouts of players and practical tips applied to the game.
Source: GMB
