“For me, it is a huge honor to be able to represent Esportes da Sorte, a company that is responsible, conscious and human. I'm sure we'll create an incredible story together. I couldn’t choose another entertainment site to be part of, let’s go together,” commented MC Daniel.
In the music market since 2021, the 25-year-old São Paulo native is one of the best-known names in funk today. In 2022 he stood out as one of the new artists of the year and, at the moment, he has more than 14.9 million followers on Instagram. On Spotify, there are more than 10.7 million monthly listeners.
The singer's first most impactful release was the track “Revoada”, released in August last year and which currently has more than 65 million reproductions combined.
At the moment, “Falcão”, as he is known, also has recent successes such as the songs “Balmain” – with more than 60 million views on YouTube alone –, “Tubarão Te Amo” – which reached 3rd position on the “Top Virals - USA” on Spotify, one of the biggest music rankings in the United States – and “Namora Aí” – today with more than 110 million plays on Spotify and 82 million plays on YouTube.
“We would like to welcome MC Daniel, a funk success who has been one of the most prominent artists in Brazil. We are very pleased to associate our brand with this great figure and thank you for your trust,” says Ícaro Quinteiro, COO of Grupo Esportes da Sorte.
In addition to the agreement with MC Daniel, Esportes da Sorte also has other ambassadors such as Deolane, Carlinhos Maia and Virgínia. Present in football, with sponsorships for clubs and competitions, the company also maintains participation in the entertainment sector, with activations at shows and festivals that take place throughout Brazil.
Esportes da Sorte is increasingly present in different segments. In football, it sponsors major Brazilian football clubs such as Grêmio, Athletico, Bahia, Goiás, among others. Still in the sporting world, it has partnerships with the Copa São Paulo, Campeonato Paulista Feminino and X1 Brazil Combate, the largest one-to-one event in Brazil.
In the entertainment sector, the company has ties with the country's main influencers such as Carlinhos Maia, Deolane Bezerra, Virgínia Fonseca, Michel Teló, among others.
In the shows and events market, the brand also has a strong presence in the biggest projects in Brazil, such as Fortal, Precaju and being a sponsor of Galo da Madrugada for the second consecutive year.
The brand was also present at this year's edition of BBB and is confirmed for next year, in addition to having a strong partnership with CazéTV. Also present in the gaming world, the company has Nobru as a brand ambassador and sponsors Pain Gaming.
Source: GMB
