This Thursday (14), galera.bet announced that, when making a deposit on its platform, users have the chance to win up to R$600 per month in bonus vouchers, which can be used to purchase products and experiences outside the website.
With the promotion, the user who deposits a minimum amount of R$20 (US$ 4) weekly on galera.bet will receive, the following week, R$100 (US$ 20) in Bonus Voucher (equivalent to 100 Bonus Voucher) to be used within the CRM&BONUS application.
The reward works as an exchange currency that guarantees advantages in the thousands of stores, restaurants and service providers that are part of the ecosystem, such as Nike, Adidas, Apple, Vivara, Outback, Uber, iFood, among others. It is not necessary to make guesses to receive the prize, just deposit the minimum amount.
There is also the possibility of an additional gain of R$50 (US$ 10) if the bettor forwards the invitation to participate in galera.bet to a friend, thus totaling a bonus of R$150 (US$ 30). The guest does not need to register on the galera.bet website for the amount to be added. However, he receives R$ 25 (US$ 5) as a welcome when joining the platform.
At the end of the month, users have the possibility of accumulating up to R$600 (US$ 120) within the Bonus Valley. This amount can also be added to bonuses relating to other company partnerships, in order to later redeem a larger prize. With the initiative, galera.bet becomes the first and only sports betting site in Brazil to implement a customer benefits program.
“Our intention is to increasingly offer a world of possibilities for those who bet on galera.bet. When you think about bonuses at bookmakers, you immediately associate them with benefits restricted to the platform. What sets our program apart is offering our users a wide variety of products and experiences that go beyond the virtual world. And the partnership with CRM&BONUS allows us to do this,” highlights Marcos Sabiá, CMO of galera.bet.
Alexandre Zolko, CEO and founder of CRM&BONUS, says that Vale Bonus' partnership with galera.bet is yet another way for the app's more than 3 million users to earn bonuses: “We have a base of 2 thousand stores and services in that customers can use their Bonus Vouchers. We will certainly have a crossover of users with galera.bet,” he says.
The announcement of this solution, innovative in the betting market, took place this Thursday morning (14), at the CRM&BONUS office, in Higienópolis, São Paulo. The event was attended by journalists and representatives of both companies.
Official sponsor of the Campeonato Brasileiro Série A, in partnership with the CBF, galera.bet is one of the most traditional companies in the country's betting market. The platform also supports the CBB (Brazilian Basketball Confederation) and has control over national events and stages of the competition, in addition to the 3×3 Brazilian Basketball Circuit.
With boxes at Allianz Parque and Arena Corinthians, the company is owned by Playtech, one of the largest companies in the gaming industry in the world.
CRM&BONUS is a technology company founded in 2018, specializing in solutions for company growth through positive incentives. Its giftback tool has been adopted by over 2,000 major brands.
Developed by Alexandre Zolko, Luiz Fernando Dias Guedes and Eduardo Vieira, the company today has a complete portfolio of services for intelligent customer relationships, such as giftback, WhatsApp service with authenticated brand, adds, store management and digitization of sellers and activation of abandoned cart.
With a team of almost 300 specialists, CRM&BONUS works from building loyalty to acquiring new customers. Furthermore, it is the creator of the Vale Bonus platform, a program in which bonuses can be exchanged for credits for purchases in various stores.
CRM&BONUS is present in more than 35,000 points of sale and has already reached more than 100 million people (more than half of the country's adult population) with its bonus solution alone.
Since 2021, when it was valued at R$1 billion (US$ 20.1m), the company has had the funds Softbank, Riverwood Capital, Igah Ventures and Volpe Capital as shareholders.
Source: GMB
