Brazil has all the prerequisites to become a top GEO in affiliate marketing and the country is moving firmly in that direction, although it most likely doesn't even know it. And the recent legalization of bookmakers has become a rather serious step towards bringing iGaming out of the shadows.
1win Afiliados will help you understand how these actions will affect affiliate marketers, GEOs and the gambling business.
How it was before
According to Delasport, in 2022 the number of network users in the country grew to 163 million people, and 151 million of them actively used cell phones. And both numbers continue to grow and there are absolutely no prerequisites for the situation to change.
Add to this the trend of cryptocurrencies and digital payment methods, the arrival of large advertisers in the country (1win is an excellent example of this), our natural passion for gaming and you will understand that iGaming and affiliate marketing were already Feeling good.
The most popular traffic sources were (SPOILER: and still are) Facebook, Instagram and YouTube. Advertising campaigns were set up to be broadcast mainly in large cities, such as São Paulo, Rio de Janeiro, Salvador and so on. In the arts, the focus was on the playful and emotional part.
Speaking specifically about betting, obviously, football was out of the curve, especially local football. Additionally, situational marketing performed well. For example, the Formula 1 Brazilian Grand Prix or the UEFA Champions League playoff games.
What is the impact of the new law on the legalization of betting and when will casinos be legalized?
When the volume of illegal business exceeds 2 million dollars, its legalization is just a matter of time. And the legalization of betting shops is further proof of this. No one wants to lose money on taxes and our government is no exception.
If you didn't know, betting was, in principle, already legalized in 2018, but it had so many restrictions that it was simply not profitable to work “officially”. The new law practically complements the old one and corrects its errors.
Now, each betting house that receives a license is obliged to pay taxes, fines in case of infringement and everything that arises from this. But now, at least, an official license deprives the advertiser of many of the problems associated with advertising, which is why companies are willing to pay this price.
But betting is only a small part of iGaming. The question arises: when will gambling be legalized? No one will give an exact date, but again, it is very likely a matter of time. The state machinery is always very clumsy, and the authorities need to understand how to regulate this business. So there is hope that the new law is just the beginning!
What advertisers and affiliates expect
For companies, the legalization of the business is undoubtedly an advantage. Now, most bookmakers are waiting for new investments and enter the white market to attract even more gambling amateurs. Furthermore, companies that, in addition to betting, also offer gambling, will be able to legitimize at least part of their business, which will give them an advantage over their competitors.
In addition to these obvious advantages, there are some nuances. One of these important factors will be increased competition. But this should please affiliates, as more companies on the market mean more offers. Otherwise, the work won't change much. You will only have the option of working with a legal company for a lower fee, but without some difficulties in terms of advertising, or continue working with a parallel company earning more, but at the same time always keep looking for ways to avoid the ban.
Conclusion
Of course, we all await the full legalization of iGaming in Brazil, as this step will greatly facilitate the work of both affiliates and advertisers. For now, we continue to work with what we have. For example, you can already feel the benefits of legalizing betting if you actively work with event marketing (how to do this, we describe here).
And to make it easier, 1win Afiliados has prepared the best conditions for you to get started. Just write to our affiliate manager and you will find out everything! Also subscribe to our social networks and YouTube to be the first to know about the latest news about affiliate marketing.
Source: 1win Afiliados
