According to ESPN, the partnership is the result of a broad analysis of the gaming market carried out by Vinicius and his staff. The player is a long-time fan of virtual games and identified an investment opportunity in something he already saw as reality.
By joining forces with Bruno “PH” Bittencourt, Jean Ortega and Matthew Ho on LOUD’s corporate board, Vinicius Junior not only assumes the role of ambassador, but will also actively contribute to the company's direction.
In his own words, the Real Madrid striker expressed his commitment: "I arrived at LOUD. Contract signed, personalized shirt and pendant shining. I don't just arrive as an ambassador, but also to participate in the board of directors. The plan is to represent the fans and work It's hard to reach another level! Let's continue taking Brazil's passion and culture to the world gaming scene."
In addition to the impacts on the world of games and eSports, this partnership between Vinicius Junior and LOUD aims to boost initiatives aimed at education.
"As a long-time gamer, I see the positive impact that video games have on the lives and identities of young Brazilians. The partnership with Loud is a perfect fit. Together, we will produce great content and develop several projects, encouraging young people to prioritize their studies and support the next generation of athletes, whether on the field or in games," said the athlete.
The Vini Jr Institute, the striker's social project aimed at educating children through football, gained prominence after receiving the Sócrates Award at the 2023 Ballon d'Or.
Bruno “PH” Bittencourt, co-founder of LOUD, highlights the breadth of Vinicius Junior's influence, stating: "Vini Jr. is an example of how gamer culture can grow beyond the screen, mixing with the world of fashion, sports and in social causes."
This innovative collaboration promises to transcend the boundaries between traditional and digital fields, consolidating itself as a unique milestone in the convergence between sports, entertainment and social causes.
Source: GMB
