Commission approves proposal that bans influencers from advertising unregulated gambling

Failure to comply with the rules subjects the influencer to warnings or suspension of activity for up to six months, which can be extended. For the social media provider, the penalty will be a fine of up to 2% of the company's revenue

The proposal was approved in the form of the substitute presented by the rapporteur, deputy Fred Linhares (Republicanos-DF), to Bill 3915/23, by deputy Ricardo Ayres (Republicanos-TO), and three annexes. Ayres states that the objective is to prohibit “irresponsible disclosure of betting companies by influencers.”

The rapporteur considered the measure to be “extremely relevant” due to “the significant impact that such public figures have on their followers, influencing behavior and decisions.”

The proposal will now be analyzed in the Finance and Taxation, Constitution and Justice and Citizenship (CCJ) committees and in the Chamber Plenary.

Other points

The substitute presented by Linhares also prohibits advertising of regulated games aimed at minors. The text also provides:

• advertising content published by a digital influencer must inform the commercial nature of the publication;
   
• the content must include information that allows the person responsible for paying the bets to be identified;
   
• influencers must inform about the negative consequences associated with betting, such as financial risks and psychological disorders;
   
• the relationship between the digital influencer and his contractor must be governed by a written contract, detailing the type of advertising work;
   
• the commercialization of advertising by a foreign provider will be carried out by its representative in Brazil.

The text also determines that the federal government encourages awareness campaigns about the risks of betting, in collaboration with educational institutions and health professionals.

Source: Agência Câmara de Notícias