Games Magazine Brasil - What assessment do you make of your company's overall performance and growth in 2023? Did it meet expectations or exceed them? Could you list the main achievements or goals accomplished?
Dotan Lazar - On the business side, 2023 was fantastic for us. The company undoubtedly exceeded expectations. We've expanded the market's most extensive sports data coverage even further this year, adding more sports, fixtures, and markets and securing the industry's lowest latency levels.
We've also kept innovating to solve sportsbooks' pain points and launched SEC, a Chat-GPT for sports betting, alongside TRADE360, a sports trading platform we consider an industry game changer. Internally, our employee count was doubled, a significant trend we plan to boost in 2024.
What assessment do you make of your company's performance and growth within the Brazilian market in 2023?
Brazil has long been a primary focus for us, with a significant allocation of our attention and resources. We maintain an established official presence in the country with dedicated LSports representatives providing sportsbooks 360° backing of sales, customer support, and customer success, and all of our products are fully localized to cater to every Brazilian sports bettor.
Considering our partnerships with prominent sportsbooks in the country and the 10-year data rights deal with the Brazilian Basketball Confederation (CBB), I believe LSports is ideally positioned for substantial growth in the country's future.
What is your general opinion on the regulation of the sports betting and online gaming market that is on the verge of approval in Congress?
The entire industry was in limbo for an extended period, anxiously awaiting news. Now, it feels closer than ever, and everyone, including us, is excited. Brazil presents enormous potential and challenges, and we are fully prepared for this new phase.
Leveraging our experience in the market, LSports provides sportsbooks with free consultations on expansion strategy. I strongly encourage bookies at every stage of development to take advantage of this offer and contact us.
In your sector within the industry, what trends or technological advances do you believe will dominate the market in 2024?
The sports betting industry is at an intriguing stage. In 2023, user acquisition reached a point of exhaustion, making engagement and retention paramount. However, sportsbooks now face the challenge of delivering unique offerings in a saturated market bombarded with similar tools.
These trends of pursuing differentiation and providing a personalized player experience will continue dominating in 2024.To address this, technology-based companies, such as LSports, will need to continue developing solutions, and bookies must embrace innovation.
What are the main goals/objectives of your company for 2024 within the Brazilian market? And on a global scale?
There is one constant objective LSports is committed to - assisting sportsbooks in elevating their businesses and standing out. To achieve this, we continuously seek to address the specific challenges they face. In 2024, our commitment remains steadfast. We will continue expanding our line of betting stimulation tools, introducing an exciting social betting platform named 'Points in Play'". Additionally, we plan to incorporate personalized features into TRADE360, empowering bookies to compare their odds with competitors and receive notifications for optimizing their offerings in real time.
We will also announce several strategic partnership deals that will solidify LSports' position as a true industry leader and facilitate our entry into new regions with untapped potential. Guided by our marketing slogan, 'LSports - your ultimate partner for success,' I am confident that 2024 will witness numerous partners proudly endorsing this statement.
Source: Exclusive GMB
