São Paulo managed to increase the value of the club's shirt after winning the Copa do Brasil. With its return to the Copa Libertadores, the ‘Tricolor’ is working to raise revenue that can make it possible to assemble a squad that can fight for the continental title.
The expectation is that São Paulo will start 2024 with the new master sponsorship printed on its uniform, which will be manufactured by a new supplier of sporting goods, New Balance.
If the agreement is completed, Superbet will occupy the most noble place in São Paulo replacing Sportsbet.io.
With the termination of the contract, a fine of R$24 million (US$ 4.85m) is expected, but the club's management is trying to find a more favorable condition, as Sportsbet.io, which would have had the chance to present a counter-offer, preferred not to do so due to the value of the Superbet proposal. What is still being discussed is who will take on the fine, the club or Superbet.
In addition to the new master sponsorship, São Paulo also managed to establish an unprecedented source of revenue in its history with the sale of Morumbi's naming rights to Mondelez, the company that manufactures "Bis" chocolate and which will name the tricolor stadium "Morumbis".
Source: GMB
