The news was announced by the Ceará Football Federation through social media. The start of the state tournament will take place on January 20th, with the match between Fortaleza, current five-time champion, and Horizonte, champion of the second state division in 2023.
?In recent years, the Ceará Football Federation has adopted a business model involving naming rights. In the 2021 edition, for example, the competition featured the company Ypióca prominently, while in the two most recent editions, in 2022 and 2023, 1xBet, a sports betting house, also appeared prominently.
Superbet is a bookmaker from Romania and has recently arrived in Brazil. In addition to football, the operator has sports such as tennis, volleyball, baseball, futsal, among others. The platform has coverage of competitions from different countries.
Currently, the sportsbook has been moving a lot in the football industry, with interesting sponsorship proposals in the works. Among them, the two most prominent would be taking on the master sponsorship of São Paulo and taking on PixBet's current sponsorship of Corinthians.
Source: GMB
