LUN 16 DE SEPTIEMBRE DE 2024 - 16:35hs.
Customers alongside influencers

In partnership with TV Jornal, Esportes da Sorte presents exclusive activations for Carnival 2024

With the arrival of Carnival 2024 approaching in Brazil, Esportes da Sorte, in partnership with TV Jornal, an SBT affiliate in Pernambuco, will promote Folia da Sorte, an action that will feature an exclusive nationwide portal and a house, in Olinda, to welcome celebrity partners and guests as well as customers drawn by the brand.

The main attraction of the celebration will be Casa Folia da Sorte. Located in the historic center of Olinda, the residence with capacity for 300 people will offer a unique experience for guests during Carnival, including musical attractions, activations, raffles and a virtual experience with Esportes da Sorte games.

The venue will be open for four days, from 10th to 13th February 2024. The general public will also have the chance to participate in the event, through a betting company draw, which will give customers a daily entry to the exclusive party.

The portal, since the beginning of the month, has had information such as the agenda of Pernambuco's carnival previews and the schedule of the main festivals in the Northeast. Furthermore, the public will be able to follow the Olinda carnival live through the page dedicated to the event.

“Pernambuco’s carnival has historically had a great partnership with TV Jornal, and we at Esportes da Sorte, as fellow countrymen and culture supporters, see a great opportunity in being together in this project. Being part of all the coverage and broadcasting of the 2024 carnival and also having a house located in one of the main carnival spots in the country will be a guarantee of great success,” analyzes Ícaro Quinteiro, COO of Grupo Esportes da Sorte.

Directly from Casa Folia, there will also be live programs broadcast. Coverage of the carnival and the establishment will also feature shows broadcast on social media, to provide an immersion in the party atmosphere, with behind-the-scenes and direct interactions with participants.

Source: GMB