Games Magazine Brasil - Can you share more details about the nature of your partnerships with LatAm partners during this year?
Paulina Hovar - Sure thing! This year, BGaming was all about diving headfirst into the Latin American market. Everyone at BGaming was involved actively, especially our sales team, partnering up with 70 casinos in the region. Sounds great, doesn’t it?
So, we partnered up with big names like Betara, Casimba Gaming, Betsson, Playtech, Blokotech, Salsa Technology, Atlas-IAC, Betmotion, Galera.bet, The Gaming Factory, and a bunch more. I'm thrilled about our achievements so far, but undoubtedly, there's still plenty ahead. We have room to grow and evolve further.
What do you attribute the significant growth in GGR (Gross Gambling Revenue) and bets to in 2023 compared to 2022? How do you plan to sustain and build upon this growth in the coming years?
This year was huge for BGaming! Our global gaming revenue soared by 95%, bets went up by 102%, and the total sum of bets shot up by over 80%. We’re on fire!
The secret sauce to our success? Well, it's a mix of things — a top-notch, diverse game portfolio, fantastic teamwork across all company departments, stellar promotions, and outstanding customer service. Plus, the added services like game customization and marketing tools like drops also drive up GGR.
Looking into next year, we’re ramping up promo tools. BGaming is bringing in new stuff like tournaments, challenges, and jackpots while crafting content tailored specifically to different regions. Moreover, we'll be adding more scratch games like Ice Scratch and Capymania to the portfolio with Scratch Alpaca, which is already in high demand in the Latin American market.
Obtaining the Spanish License is a significant achievement. How does this regulatory approval contribute to your overall business strategy?
Yes, receiving the Spanish license stands as a major milestone for BGaming as an iGaming content provider. It’s a shout-out to our team’s hard work and dedication.
This new certification gives BGaming the green light to offer the certified games to Spanish operators. It also perfectly aligns with our strategy to expand across various tightly regulated European markets, including Spain, Greece, Romania, Portugal, Bulgaria, and Slovakia.
We’re all about moving forward and getting more licenses to hit up new markets. And this Spanish certification is a big step toward securing those sought-after licenses in the Latin American market.
Releasing 36 games in a year is a substantial output. What factors contribute to the pace of game development, and how do you maintain quality while ensuring quantity?
I agree that creating 36 games in a year is a big deal. At BGaming, we care more about quality than just making numbers. Our main drive is the team's enthusiasm, especially when it comes to crafting games. We've got over two decades of collective experience in the iGaming industry, and that dedication shows in every title we create.
BGaming’s expertise allows us to develop games with stunning graphics, diverse mechanics, captivating gameplay, and innovative features. We're gamers ourselves, and that perspective helps us understand player preferences, market trends, and areas for improvement.
Constantly exploring new game styles is key for BGaming. We want players to always expect fresh surprises from us. Our upcoming releases will bring novelty and engagement, covering innovative online slots, casual gaming experiences, and top-notch branded content.
Being in 3rd place in LatAm according to Casinolytics is commendable. How did you get that and what steps are you taking to secure the top position?
Yes, this is definitely the win standing shoulder to shoulder with Pragmatic Play and Hacksaw Gaming at the top 3 streamed providers in LatAm, according to Casinolytics, an independent analytical AI platform. It all started with BGaming’s big marketing campaign in Latin America this summer covering the B2C direction too, and we're thrilled to see our efforts pay off.
This year, BGaming’s all about boosting our presence, not just globally, but also in local scenes. In LatAm, gambling streaming is a big deal, and influencers really shape things up there. We’re teaming up with many Latin American streamers and on the lookout for more influencers in this region. We believe it’s the key to growing the BGaming brand.
Securing 3rd place among LatAm streamers validates our promotion strategy. It's a clear sign that our approach to reaching out through influencers was the right move for BGaming.
Tell us more about the streamer race organized in collaboration with Scatters Club. How does such an event contribute to your marketing and user engagement strategies?
Scatters Club is our valuable and beloved partner. This community helps BGaming understand what players want and even conducts game testing with real users. They're the ones behind these epic streamer races. We recently had our first local showdown — the LatAm Streamers Race — and it rocked with a reach of over 5.6 million!
These kinds of events really put the BGaming brand in the spotlight. What's very important is that they boost the popularity of our games. During the race, everyone got to dive deep into BGaming’s portfolio, try out all the mechanics and features, and really get a feel for what they love about our diverse content.
I’m confident that the new year will bring more of these streamer events from BGaming and Scatters Club for all the players in LatAm. By the way, in February Scatters Club will be launching Streamers Awards – a world-first online award in the realm of gambling streaming! I’m sure it will be a blast, stay tuned!
Creating 100+ branded and customized games is impressive. How do these customized games cater to different audiences and preferences?
Primarily, we kick things off by understanding what our partner wants and lending BGaming’s content creation expertise. It’s also worth noting that crafting games that cater to different audiences requires collaboration between providers and operators. So, BGaming teams up with operators right from the start to make sure the game fits the casino’s audience perfectly while deeply analyzing player data — what they like, where they're from, how they play.
But making customized content is only the start. The real magic happens when operators use these special games in their promotions. That's when the true power of game customization really shows. One of these success stories was shared by BGaming in August through the Blaze Case Study. I recommend taking a closer look at it!
Can you elaborate on the significance of the major collaborations, such as Doddy and Hadzy for Stake.com, Betsson Plinko for Betsson?
Certainly! Truth be told, BGaming has got more requests than we can handle sometimes. There's a lot of interest, and we just can't take on all the custom game projects. That's why we prioritize teaming up with big names in iGaming. It’s all about making win-win collaborations happen.
It's worth noting that many clients come back to BGaming for new batches of custom games throughout the year! We're thrilled and proud that our clients return, because it shows BGaming is delivering quality content. In the game portfolio, we've got titles for Blaze, Betsson, Stake, Roobet, Playamo, Reevo, BetConstruct, 1win, and plenty more.
Could you share key insights or highlights from the Blaze Case Study and how it has influenced your future game development strategies?
Absolutely! BGaming’s successful collaboration with Blaze Casino is more than just talk — the Blaze Case Study is solid proof, and we’re proud to share it.
Collaborating with Blaze Casino showed remarkable results. Creating 5 custom games led to substantial growth in critical areas like GGR, player retention, bets count, and more — 30-80% boosts! One game alone even shot up GGR by 4 times, but a fifth game without branding didn’t perform as well.
But the real trick is Blaze’s timely promo activities that got players really excited, proving that customizing games isn’t just a cost — it’s a way to really connect. This case study drives us to aim higher, and BGaming plans to share more success stories with other partners, showing our dedication and expertise in gaming content.
What are the main goals/objectives of your company for 2024 within the Brazilian market? And on a global scale?
You got it! In 2024, BGaming is all about going big in Latin America, including Brazil. We've already made good strides in Greece and Romania and now have our sights set on Bulgaria, Portugal, Lithuania, Switzerland, Italy, the Netherlands, Switzerland, and Colombia.
Early next year, BGaming is releasing Aztec Clusters — an impressive game in cooperation with Casinolytics born from watching 10,000 hours of streamers playing online slots. It’s going to level up the gaming experience!
Moreover, we're planning big moves — enriching our portfolio with scratch games, crafting content specifically for local regions, and boosting marketing tools. In Latin America, we're pushing BGaming through collaborations with streamers and key voices.
Globally, our aim is to grow in new places while keeping the fun alive in gaming experiences.
Source: Exclusive GMB
