Official Statement
Termination of Sponsorship Agreement between Betfair and Palmeiras
Betfair and Palmeiras confirm that, by mutual agreement, they have decided to terminate the sponsorship contract signed in May 2022. After almost two years of fruitful collaboration, both parties concluded that it would be preferable not to renew the contract.
Betfair thanks Palmeiras for the opportunity to work together with one of the most iconic brands in Brazilian and world football. The club was the first Brazilian team sponsored by the betting house in Brazil, and together, they developed a series of actions that placed fans at the center of this partnership, valuing their passion and devotion and bringing them even closer to the two brands.
Palmeiras expresses its gratitude to Betfair for the support and commitment demonstrated throughout their partnership. As the main sponsor of the women's team and the digital partner of the men's team, the collaboration resulted in memorable achievements that further strengthened the club's history, highlighting titles such as Brasileirão 2022, Supercopa do Brasil 2023, Paulistão 2023, and Brasileirão 2023 in men's football, and the conquests of CONMEBOL Libertadores and Campeonato Paulista 2022 by the women's football team.
Despite the end of the partnership, Betfair reaffirms its unwavering commitment to Brazilian football and to further strengthening its leadership position in the world of sports betting.
Palmeiras remains dedicated to its fans, partners, and community, ensuring that it will continue to work tirelessly to achieve high goals and promote the essential values of sport, such as fair play, integrity, and passion for the game.
Source: GMB
