With several unmissable attractions such as the Jota Quest band and the illusion show by magicians Henry and Klauss, the proposal is to bring the 90s theme back! During the party, participants will be able to relive the lively atmosphere of the decade, interacting with the new Raspadinha®, arcades and interactive games, as well as a revealing and surprising gastronomic experience.
For the CEO of CMSL, Roberto Quattrini, this moment inaugurates a new stage experienced by the lottery sector in the State.
“There is no better way to start the operations of the new Raspadinha® than with a party that celebrates the fun and the centenary of this Municipality that is so important for Minas Gerais. This is a way of giving gifts to employees, retailers, partners, consumers, journalists and opinion leaders and delivering a product, which in addition to strengthening the market, also promotes, via the distribution of resources, some of the Government's main social programs,” he says.
Grupo CMSL and the new Raspadinha®
In February of this year, the bidding notice was published in the Official Gazette of Minas Gerais, in the International Public Competition modality, for the concession of the exploration and operation of traditional lottery games in the territory of Minas Gerais. The action marked the resumption of the concession of the modality, which foresees a minimum collection of R$5 billion (US$ 1bn) over the next 20 years, with instant and conventional lottery games.
The Grupo CMSL (Consórcio Mineira da Sorte Loteria) - formed by three large companies in the segment, the global leaders IGT and Scientific Games and the Brazilian Saga, with more than 35 years of experience - was the winner of International Public Competition nº 001/2023.
The Consortium is responsible for strategic planning services; product creation; printing solution; implementation and operation of lottery products; marketing; storage; creation and operation of a distribution network; marketing and payment of prizes.
With significant participation in the global instant ticket segment, the joint venture is preparing the best games for the Minas Gerais market, including the new Raspadinha®. Companies use all accumulated experience and technology in compliance with industry security standards.
The new Raspadinha®, which hit the market in October this year, has a fun and vibrant look. The instant lottery games operated by CMSL are even more attractive due to the possibility of winning different amounts of prizes on the spot. The chances of winning are also greater, statistically, 25% of printed tickets will win. In other words, the overall odds are 100,000 prizes out of 400,000 tickets.
Among the four ticket options available, the player can select according to their color preferences, themes, prizes and even the cost, as it is possible to buy Raspadinha® for R$2, R$5 or R$ $10. If awarded, the buyer can receive the amount instantly upon card validation. Prizes can reach up to R$250,000 (US$ 50,800) and the initial batch alone provides for a distribution of R$132 million (US$ 26.8m).
One hundred years of the Loteria do Estado de Minas Gerais
The year 2023 marks the centenary of the Loteria do Estado de Minas Gerais (LEMG) and also the return of one of its biggest successes in a new operation and format: the Raspadinha®.
For Roberto Quattrini, celebrating the centenary of the Loteria do Estado de Minas Gerais (LEMG) and the launch of the new Raspadinha®, in the same event, is a source of great satisfaction. “Consórcio Mineira da Sorte Loteria is honored to have been selected by LEMG as the first Official Lottery in the State to offer its products and services. We will have the opportunity to offer a broad instant solution to help increase the Autarchy's revenue and contributions to social causes, in addition to celebrating, together, the 100 years of Loteria Mineira.”
The history of Loteria Mineira begins in 1923, with the start of operations of Companhia Loteria de Minas Gerais, winner of the public competition published in the newspaper Minas Gerais, the previous year. The draws were carried out using crystal globes, powered by electricity and with completely numbered balls.
In 1939, from Decree-Law No. 165, the Government of Minas Gerais defined that the operation of lottery games would be carried out directly by the State, thus being subordinated to the Finance Secretariat until 1973, when through Law No. ° 6,265, became a State Authority, a regime still in force.
In the current administration, the Loteria Mineira has already allocated more than R$ 80 million (US$ 16.25m) to finance programs carried out by the Departments of Health, Development, Social and the State Military Police. Entirely independent of official funds, the entity's mission is to promote the development of the social well-being of miners, generating new sources of financing to provide public services to citizens.
According to the general director of LEMG, Ronan Moreira, promoting the community's social well-being is one of the main reasons for the Institution's existence, “One hundred years ago, the Loteria do Estado de Minas Gerais (LEMG) was formally established, with the primary mission of generating resources and allocating them to programs in the areas of assistance, sports, education, health and social development, through the operation of lottery games and similar in the State.”
Event details:
Launch of Nova Raspadinha® – Grupo CMSL and celebration of 100 years of Loteria Mineira
Date – Tuesday, 5th
Location – Espaço Contemporâneo, av. Toronto, 200 - Jardim Canada, Nova Lima – MG
Attractions: – Jota Quest Show, Illusionism Presentation with Henri and Klauss, DJ Dani Vellocet and several surprises
Opening hours – 5pm to midnight
Closed Event - restricted to guests
Source: GMB
