GMB - Pay2free is a payment facilitator. What differentiates you in the market?
Pedro Soares Fraiha - Certainly! Pay2free stands out as a payments facilitator due to its innovative and adaptable approach to market demands. We offer integrated and customizable solutions, from financial backoffice platforms to revolutionary methods such as PIXNOW and PLAYNOW, prioritizing the customer experience and ensuring security through advanced identity verification technologies.
Our continuous commitment to innovation allows us to be at the forefront of the sector, providing agile and reliable solutions for companies in different segments, especially in the betting market.
What led Pay2free to enter the gaming and sports betting segment?
Pay2free's entry into the gaming and sports betting segment was driven by a combination of strategic factors and identified market opportunities. We see an expanding market in this sector, with a growing demand for agile, secure and convenient payment solutions. Faced with this opportunity, we recognize the need to offer specific solutions to meet the unique demands of operators in this market.
With our expertise in payment facilitation and the development of innovative solutions such as PIXNOW and PLAYNOW, we see the opportunity to add value to the gaming and sports betting sector, providing a differentiated and reliable payment experience for players and operators. This initiative was driven by the desire to offer a complete, high-quality service, adapted to the specific needs of this constantly evolving sector.
Does the company have authorization from the Central Bank for financial transactions, especially international ones, as sports betting operators are companies based abroad?
I will share a strategic point of view on this issue. Pay2free is an e-FX payment facilitator authorized by BACEN. To facilitate financial transactions, especially international ones, Pay2free operates in compliance with the regulations established by the Central Bank of Brazil. We strictly follow legal protocols and requirements for conducting international transactions, especially when dealing with sports betting operators based abroad.
We maintain strategic partnerships and alliances with financial institutions and regulatory authorities to ensure the compliance and legality of all transactions we facilitate, prioritizing the security and integrity of financial transactions carried out through our platform. This approach ensures that we are fully in line with established standards and offer financial services that respect all relevant rules and regulations, including international transactions for sports betting operators based abroad.
How does the Pay2free platform address the issue of compliance to guarantee security for traders and bettors?
Pay2free prioritizes security and compliance on its platform, adopting comprehensive measures to ensure the protection of both traders and bettors. We strictly comply with regulations established by the Central Bank of Brazil and other authorities, incorporating advanced identity verification tools, robust cybersecurity with end-to-end encryption, and regular audits to identify and mitigate risks. Furthermore, we invest in continuous training for our team and partners, ensuring that everyone understands and is up to date on compliance practices, thus guaranteeing the integrity and reliability of all transactions carried out on our platform.
What does Pay2free offer its partners regarding KYC?
Pay2free offers a diverse range of identity verification (KYC - Know Your Customer) tools to its partners to ensure secure transactions and regulatory compliance. These tools range from simple verification processes to more advanced methods, providing flexibility for partners to choose the approach that best suits their needs and the nature of their business.
Our KYC options range from basic identity checks to more complex procedures such as real-time facial identity verification and document OCR (Optical Character Recognition). By offering this diversity of tools, we seek to provide our partners with the ability to conduct detailed identity checks on bettors, ensuring the security of transactions and compliance with current regulations.
Is Pay2free onboarding a simple solution for the end user of a bookmaker?
Yes, Pay2free's onboarding process was designed with the bookmaker's end user in mind, aiming for simplicity and practicality. We seek to offer a simplified experience for players when registering on betting platforms, ensuring that the process is intuitive, fast and efficient.
Through our solution, users can easily register on the bookmaker's platform, enjoying the convenience of an agile and hassle-free registration process. By integrating KYC verification procedures such as real-time facial identification and other identity verification methods, we ensure that the registration process is secure and complies with regulatory requirements, while maintaining simplicity and ease of use. use for the end user.
The company launched two products for the sports betting segment, PIXNOW and PLAYNOW. What new things do they offer?
PIXNOW and PLAYNOW are innovative products developed by Pay2free for the sports betting segment, bringing significant new features to improve the experience of users and operators.
PIXNOW represents an advanced PIX payment method that establishes a direct connection between the merchant's application and the user's bank. This allows for faster, simpler and more convenient financial transactions, significantly increasing the deposit conversion rate. Through this solution, the user can make payments more quickly, reducing intermediate steps and ensuring greater speed and practicality in the process.
PLAYNOW simplifies players' first deposit while taking care of KYC (Know Your Customer) verification to ensure transaction security. With just one click, players can start their fun, while the platform carries out payment confirmation with the bank and identity verification procedures. This simplified approach speeds up the game start process, offering security and ease for users.
Both products represent significant advances in the sports betting sector, providing convenience, agility and security for both end users and operators, expanding possibilities and improving the online betting experience.
What are Pay2free's main differentiators in the face of the great competition in the financial transactions segment for the sports betting sector?
Pay2free stands out in the competitive financial transaction market for sports betting through an approach focused on continuous innovation. Our revolutionary products, such as PIXNOW and PLAYNOW, simplify and speed up payments, providing a more agile and secure experience for players.
Additionally, we offer customizable and flexible solutions that adapt to each operator's unique needs, ensuring advanced identity verification through robust KYC tools. We prioritize regulatory compliance and user safety, maintaining an intuitive, fast and secure customer journey, standing out in a competitive market for innovation, security and attention to the user experience.
The regulation of iGaming is about to happen and from what has already been defined, payment method companies must be authorized by the Central Bank to offer their services to bookmakers. Has Pay2free prepared for this?
As an integral part of our strategy, Pay2free is constantly anticipating regulatory changes in the iGaming sector and is attentive to proposed guidelines that require Central Bank authorization for payment method companies. Our company is committed to complying with all regulations established by the competent authorities, including obtaining the necessary authorizations to operate as a payment facilitator for bookmakers.
We are in the process of complying with regulations, working diligently to ensure that all necessary requirements and procedures are ready and compliant, ensuring that we can continue offering our services with full adherence to future iGaming industry regulations. This preparation includes reviewing internal policies, implementing enhanced security measures, as well as being in constant contact with regulatory authorities to ensure our compliance and proper licensing, in order to continue serving our customers legally and safely.
What are Pay2free's plans for 2024?
Development of new solutions: We will continue to invest in research and development to improve our existing solutions and develop new innovative functionalities. We will look for ways to improve the user experience, implementing emerging technologies and new identity verification tools, always aiming to offer high quality services.
Regulatory Compliance: We will maintain our commitment to regulatory compliance by continually adapting to changes in industry standards and regulations. We will be prepared for any updates or emerging regulatory requirements, ensuring that we are always operating within legal and ethical standards.
Focus on customer experience: We will continue to improve the customer experience of our services, making payment processes more intuitive, faster and safer. We will invest in solutions that add value to our customers, prioritizing user satisfaction and loyalty.
Sustainability and social responsibility: We will seek to integrate sustainable practices into our operations and support corporate social responsibility initiatives. We will be committed to sustainable development, seeking ways to minimize our environmental impact and contribute positively to the communities in which we operate.
These plans reflect Pay2free's ongoing commitment to staying at the forefront of the iGaming payments industry, always focusing on innovation, compliance, customer experience and corporate responsibility.
Source: GMB Exclusive
