With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline. Leveraging the Genius fan-based identity graph, Genius Sports puts the power back into the hands of the marketer and content owner to reach, engage, measure, and capture audiences across channels in an always-on ecosystem.
The new FanHub ID revolutionises sports advertising and marketing by offering a single, unified profile for millions of sports fans, enabling customers to find their audience in contextually relevant content across programmatic and digital channels.
“Sports fans make up the world’s most passionate audiences, but marketers and content owners still struggle to identify, measure, and engage their fan personas,” said Manny Puentes, GM of Advertising at Genius Sports. “FanHub ID gives them the ability to activate fan data to enable long-term loyalty.”
The new technology will be rolled out and made available to all existing Genius Sports customers. The key benefits of FanHub ID include:
“FanHub ID drives immediate impact to current Genius Sports customers by helping them better understand their audience and extend their sponsorship dollars beyond their owned and operated content,” says Josh Linforth, Chief Revenue Officer at Genius Sports. “Sports content owners will finally have the insights they need to drive deeper engagement and find the most valuable fans of the future.”
For more information, visit: https://geniussports.com/fanhub-id
Source: GMB
