Xtremepush is one of the most complete solution on the market that enables iGaming companies to leverage real-time data, AI, and gamification to build, grow, and retain strong player relationships that drive conversion and loyalty through lifecycle-specific journeys at scale. All in one unified solution.
Making clear the company's interest in Latin America in general and Brazil in particular, during recent months Xtremepush has taken new steps in the Brazilian market through agreements with Playr.Bet and Vibra Gaming. And this is what the company's Director of Partnerships, Robbie Sexton, explained in a recent interview with SBC Media.
“It’s not called a sleeping giant for nothing,” he began, pointing to an over 200 million population of sports mad and gameplay fanatics, as well as regulatory developments, in suggesting that “there’s a lot to be excited about”.
Asked about the global potential of the country, the keys to success and the possibility of witnessing an acquisitive trend that has been at play across numerous jurisdictions, he commented: “What we do see though is that it is looking like it’s going to become a very, very crowded market.”
“What we’ve seen in other crowded markets as well is a lot of operators have gone in and they’ve had an acquisition first approach to just get market share.”
“But I think it’s important that player attention and building player loyalty is part of that strategy. We do see [that] a mixture of the local operators and international operators are really putting that player retention strategy at the core, which I think is really important and we do see that does drive exponential differences.”
However, despite voicing much optimism, Sexton was also quick to back this up with a slight warning that could impact the ambitions of some.
“I think it’s a really exciting opportunity. I definitely do think that all eyes are on it. There is going to be winners and there’s going to be losers,” he continued.
“I think it’s really, really important that you get the product right, you get your player retention strategies right and you get your acquisition right to build a good player base and maintain them in Brazil.”
As retention became a central focus, Sexton touched on a primary goal that “any operator” possesses, which was noted as looking to “deliver one-to-one personalisation at scale.”
However, in addition to hammering home the importance of ensuring that the infrastructure and capabilities are in place to achieve such ambitions, the significance of ensuring that you “build in micro wow moments” was also alluded to as being equally as crucial.
Regarding Xtremepush’s goals for the future, Sexton concluded: “I think its expansion, LatAm would definitely be a key territory for us. We’re going to build out our presence, and continue to grow in the United States and Europe as well.”
“We’ve a lot of product innovation coming on the roadmap. We will be building out things like AI data modelling, our communication channels as well. A lot on the roadmap and we’re pretty excited about what 2024 is going to deliver.”
Source: SBC Americas / GMB
