bet365 has launched its online sportsbook in Virginia through a partnership with National Football League franchise the Washington Commanders. The sportsbook went live yesterday (January 31) and offers players in the state a range of sports betting options across a host of events and competition.
The multi-year deal with the Commanders, based in neighboring Maryland, establishes bet365 as the team’s official sports betting partner.
The bookmaker will benefit from branding placement on signage inside the team’s FedExField home stadium, as well as trademark usage, digital integration and other broadcast elements.
Virginia becomes the fourth state in which Bet365 is active, with the operator also live in Colorado, New Jersey and Ohio.
“Fresh off the heels of a successful launch in Ohio, we are thrilled to launch the world’s favorite online sports betting brand in Virginia,” a bet365 spokesperson said. “The Commanders are an iconic NFL franchise, with dedicated and loyal fan base, and we’re excited to work closely with the team to give back to the fans.”
Commanders chief partnership officer Ryan Moreland added: “This is an exciting time for our fans – and all sports fans – in Virginia, and we are excited to partner with bet365 to engage our fans across multiple platforms.”
Source: GMB / iGB
