GBM - What is your assessment of the performance and growth of Volta pra Marcar in 2022? Was it what you expected or did it exceed expectations?
Matheus Antunes - We had an incredible year. We grew more than 200% compared to 2021, maintaining the trend since the company was born in 2017. This year we have already projected a growth of around 40% in results and we will seek to grow again above expectations.
For this, we continue to expand markets and activities. We entered with both feet in important countries of the Latin American market and we are bringing different opportunities through Vesna, our newly created advertising agency.
Business growth in Chile, Peru and Mexico validated our strategy of utilizing our unique marketing expertise for bookmakers to deliver remarkable value to our customers within these markets.
In addition, our customer base has increased considerably and, within the universe of bookmakers, we are proud to have done business with more than 20 companies in the last year.
Could you list the main accomplishments or goals achieved?
In addition to the great result, the creation of a new advertising agency focused on serving betting companies in their demands was the highlight of 2022. Vesna Publi comes to fill gaps in the industry, mainly in the areas of digital marketing and special projects for companies of bets.
As mentioned above, the consolidation of our operations in the Latin American market was in the plans and was achieved with the help of local partnerships in strategic countries, always with the focus on delivering relevance and maximum performance to the client.
In your sector within the industry, what topics or technological advances do you think will dominate the market in 2023? What will be the future trends?
Upon seeing the launch of ChatGPT, we can see that the digital marketing area will advance a lot in this regard in the coming years. Robots are already part of everyday life in many areas within digital marketing and our expectation is to be at the forefront of innovations that will facilitate and bring performance to our current and future customers.
In the area of sports marketing, we believe in expanding markets to other sports in the search to connect more with practitioners/lovers of these, such as tennis and basketball. Believing this, we took 1XBET to be the Naming Rights sponsor of the men's and women's Volleyball SuperLiga.
This will certainly be maximized once the Brazilian market has formal regulation and defines the rules of the game, where operators will feel more comfortable working with the public without (or at least less) predatory competition.
Have you noticed that the Brazilian gaming market has evolved this year, or has it missed another opportunity? What do you see about the regulation in the country for 2023?
Definitely non-regulation is a missed opportunity. Every minute that passes we fail to create rules that will move the market forward and we also fail to tax thousands of reais and create hundreds of formal jobs that will create a healthy betting ecosystem in the country.
As for the evolution and also innovation within the products, I believe it was gigantic and will only grow. In a conversation with the CEO of one of the largest Brazilian companies, I argued that Brazil is perfect to be the place where the next market revolutions will take place. We have a people that thrives on adversity and finds unique solutions to problems that could change the global marketplace.
In this, I very much agree with the cliché: "The best in Brazil is the Brazilian!"
What are Volta pra Marcar's main goals/objectives for 2023?
Firstly, maintaining the constant growth of Volta Pra Marcar. Since it was created six years ago, we have grown at least double digits a year and the challenge is to remain at the forefront and deliver the best sports properties to our clients within the strategy of each company.
And walking together, we want to take Vesna to the same level of growth as Volta Pra Marcar, making it known and a reference in the segment through the unique expertise we have, especially for my almost 20 years in the betting market, almost half of them on the operator side.
Source: Exclusive GMB
