In the Northeast, for example, the company will be at the two biggest events in the region: in addition to Carnival in Salvador, it will be the master sponsor of one of the main carnivals in Brazil, Galo da Madrugada, in Recife, with full exposure of the event and activation of the brand.
In Rio de Janeiro, the partnership includes partnerships such as Caldeirão da Verde e Rosa, by Felipe Ret, Bloco Primeiro Amor, by the group Clareou, the traditional Cordão do Bola Preta, held in downtown Rio, Camarote do King, at Marquês in Sapucaí, the Arts Carnival, in Marina da Glória, and the Arts Carnival, in Marina da Glória.
Currently considered one of the largest street concentrations in the country, São Paulo will also have the sponsorship of bookmaker Esportes da Sorte during the pre and Carnival holidays. Among them, the blocks Casa Comigo and Eugênio, in Pinheiros, Me Faz Feliz, by the group Jeito Moleque, Bem Sertanejo, by Michel Teló, Solteiro não Trai, by Gustavo Mioto, Praieiro, by singer Jammil, will be activated. Se Te Pego, from the group is Tchan, and the block from the group Molejo.
In Belo Horizonte, some blocks (groups of people who organize parties with dance and music) chosen by the company will be spread throughout the capital, among them, Chama o Síndico, which should receive an estimated audience of up to 200,000 people, as well as Arrastão do Hott, in the surroundings of Mineirão. For the carnival dates, Esportes da Sorte will be present at Bloco So Brilha, which should receive up to 400,000 people, Parades Baianeiros and Baiana Ozadas, this holder of the public record with 500,000 people.
"Carnival is rooted in Brazilian culture, always very present in the parades, and which has gained strength and enormous representation with the growth of blocks in the main capitals. We are talking about very well organized movements, with boxes and spaces dedicated to this type of entertainment, and we understand that investment in this segment is very important for our brand," says Ícaro Quinteiro, CMO of Esportes da Sorte.
Source: GMB
