MAR 26 DE NOVIEMBRE DE 2024 - 19:25hs.
Same experience on desktop or mobile

188BET launches new website focused at cross-device navigation

188BET brought yet another novelty to the market. The sportsbook has launched a new website, which aims to improve the user experience and facilitate navigation on any device. The product, already on the air, focuses on improved usability, featuring a personalized view based on user preferences and a design that approximates the two versions of the site, desktop and mobile.

Unlike the classic version, which will go down for good in March, 188BET's new interface brings a reorganization of pages and products, prioritizing clarity and simplicity for the user.

House customers can expect smoother navigation, with a new home lobby and updates to pages like Casino and Live Casino. New AI technology will be responsible for refining game recommendations, showing personalized options.

In the view of Simone Trevisani, Marketing Manager at 188BET in Brazil, the changes meet the main objectives of the team. “We are very pleased with the new look of the site. We looked at ways to optimize our webpage to make it seamless, fast and easy to use,” she said.

“This site update brings newer technologies suited to meet the needs of our users around the world. We encourage everyone to explore our new features and games to discover everything the site has to offer,” she concluded.

188BET is an Asian bookmaker with 17 years of experience in the market and more than a thousand employees, distributed in more than five offices around the globe. It currently partners with Liverpool FC, FC Bayern München and Formula 1 for Asia.

The company is licensed in the Isle of Man by the Gambling Supervision Commission - the most respected regulatory body in the world. The bookmaker must adhere to strict rules to protect customer resources and provide a variety of responsible gaming tools. The license guarantees that 188BET is one of the safest and most trusted brands.

Source: GMB