ICE London is back. This time, with the aim of raising the bar for the global gaming industry. There were three intense days of exhibitions with one of the best networking and learning experiences. Therefore, we decided to share with you, the reader, a balance of the main insights acquired.
I begin this analysis by pointing out the power of Brazil and emerging markets on the international scene. The ICE organization listed 39 topics that were under discussion and asked conference attendees to vote on the points of greatest interest. The result was disclosed in the final report of the event. Expansion into markets in Africa and Latin America came in ninth. This research was proven in the conversation circles and networking moments provided by ICE. Foreigners were eager for information about Brazil.
Doubts primarily involved regulatory issues, about how to operate, more popular payment methods and a general curiosity about Brazilian behavior in relation to gaming and betting. That's why at ZenetPay we are already preparing for the future. Ensuring that the data and dashboard experience is compatible with a global experience, offering not only a behavioral analysis of players, but also following the cultural phenomena of the sector and embracing innovations that come from different parts of the world.
Loyalty: the challenge of going beyond traditional methods
Customer retention came up as the seventh biggest concern from respondents. Experts noted that new markets are offering unbridled bonuses that are at the same time insufficient to guarantee loyalty, a phenomenon that has also occurred in Europe. There is a depletion of tools, player clubs, reward systems and loyalty programs. So where would the solution be?
The great differential, the one that guarantees the customer's positive experience, is the agility in withdrawals. While many companies in the world strive to offer this to customers, at ZenetPay we already have fast, practical and secure transfers not only via PIX in Brazil, but with remittances abroad through secure exchange partners.
Although the markets are in different stages of maturity, Europe and Latin America share common challenges such as fragmented legislation, difficulties in retaining talent, reputational challenges and issues related to means of payment. And although the problems of each country or company require a specific solution, we, at ZenetPay, take advantage of ICE London with all its learning and opportunities to create new relationships, reinforce old ones and absorb knowledge in order to offer an ever better experience for our customers.
Founded in 2022, ZenetPay is a fintech focused on digital payment solutions for online entertainment channels. The company's platform facilitates the routine of customers and partners from deposits, payments abroad, transactions via PIX and transfers in a practical, fast and secure way.
Thiago Lima
ZenetPay CEO
