GMB – What are the news from Sportradar at London fair?
Mateo Lenoble – The first novelty is the stand at this fair, which has more than doubled in size, as we expect many customers and friends from the market. We are very involved with this and ready to be even closer to operators. Another big news is Orako, our own sportsbook, which we launched last year precisely to deliver a turnkey solution for operators.
When we talk about London, we are talking about the birthplace of sports betting. It is important to be at this fair!
Yes, we have to be here because it is the most important fair worldwide. As director for Latin America, we can mention that the region is also a cradle, since Brazil is a very important country for Sportradar, as well as Argentina, Peru, Colombia and Mexico, where we are very present. We see London as the biggest birthplace internationally, but so is our region.
Do you have many partnerships, both with companies and leagues walking alongside Sportradar?
Of course. Sportradar has been in the market for many years and we already have more than 1,200 partnerships between operators, federations and integrity contracts. So, we are very active and for years we have also focused on Latin America, which is very important for us.
Integrity is one of the most important tools in sports betting. Is there news in this regard, such as artificial intelligence and other things?
Integrity, for us, is very important and is the first responsibility when offering our products for sports betting. We have to protect the business and our client, who is the first to be affected in terms of integrity. So we have agreements with numerous federations to ensure the integrity of leagues. Through artificial intelligence we can detect match-fixing, as well as through machine learning to detect everything faster.
Now you are also sports betting operators, with Orako. How is this new activity?
The Latin market is emerging and has been growing year after year. We are growing a lot in Brazil, Colombia, Peru, Mexico and Argentina, in addition to waiting for the Chilean market. There is talk of a lot of new regulations and we are waiting for that.
Colombia launched iGaming a few years ago and created a school!
Yes. Thanks to Colombia, which took the first step towards regulating the market, with good experience, other Latin American countries sought to inform themselves and seek regulation in their countries. That's what people talk about and that's what's happening right now. This generates a lot of interest from the market.
Is Sportradar ready for all these markets?
We are very present in the market, talking to regulators and listening to customers. After all, they are the first voice of the market, for saying what they need to improve their products and content. That's why we're very attentive to that. Now, we are going to add other markets to Brazil, such as corners, yellow and red cards and continue moving forward, as these were needs identified by the market. That is, we are always listening to customers and serving customers in what they need.
Source: Exclusive GMB
