As a way to get even closer to an audience passionate about decks, Pay4Fun, a leading company in offering financial transaction solutions for the gaming and sports betting sector, has just launched three different card decks for gaming lovers.
The marketing action was carried out in partnership with Brazilian Copag, part of the Cartamundi group and the largest producer of playing cards in the world, to boost sales and attract new business. The fintech customized three different card decks, with unique and exclusive designs to distribute to the main players in the sports betting market.
"This is an action by our marketing team to stimulate and drive Pay4Fun sales, in order to expand the brand's message in the segment and also increase the company's recognition in the market," says Fabrício Murakami, the company's CMO. “We have been operating in the gaming sector since 2017 and aim to be a reference in the entertainment area not only in Brazil, but throughout Latin America,” he adds.
Founded in 2017, Pay4Fun is the first payment institution to receive authorization from the Central Bank of Brazil (BACEN) to legally operate in the country in the sports betting sector. Currently, the company operates with more than 360 websites integrated in the entertainment segment.
In 2021, the company was considered the Best Payment Method for Latin America in the awards promoted by SAGSE 2022 and chosen as the Best Payment Method at the Brazilian iGaming Awards.
Source: GMB
