In addition to Relax’s hugely popular in-house games, a selection of premium content from the supplier’s vast library of third-party aggregators will also be available, providing a richer content portfolio to bet365’s customers.
This landmark achievement will significantly boost Relax’s standing across the globe within current key jurisdictions as well as new and emerging markets, with the brand reaching new audiences through its partnerships with global operators.
Nadiya Attard, CCO at Relax Gaming, said: “The reputation that bet365 has in our industry speaks for itself, having our products live with them is a hugely important moment for us as we continue to expand at pace as the appetite for engaging igaming content intensifies.
“With an in-depth understanding of its player-base and consistently innovating and developing a high-quality offering, we are delighted bet365 has chosen Relax to enhance the content they put forward to the millions of passionate bettors they serve across the world.”
A bet365 spokesperson, said: “We’re thrilled to welcome Relax Gaming into our portfolio of innovative and cutting-edge gaming content partners. With an extensive and diverse casino offering, Relax is a great fit to suit the needs of our expanding Games customer base.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and Best Game Provider at the AskGamblers Awards in 2022.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With business simplicity and collaboration central to its ethos, its rapid and sustained expansion has been conceived in order to deliver unparalleled global reach.
bet365® is the world’s largest online sports betting company with annual sportsbook revenues of almost $4 billion and over 6,000 employees around the globe. On its world-class proprietary product, bet365 offers the industry’s widest range of ‘in-play’ sports betting events with over 75 sports covered and over 780,000 events being live video-streamed annually to 84 million registered customers from over 160 countries across the world.
Source: GMB
