Last week during ICE London 2023, Soft2Bet team presented the company’s innovative solutions to the industry, had very productive networking and also had the chance to learn about the newest developments and insights in the firm’s field. At stand S6-210, it received clients and visitors to show Soft2Bet’s vision of creating terrific iGaming solutions for its partners.
Just before the beginning of ICE London, Soft2Bet announced that it has gone live with top of the art affiliate management system ReferOn, which has the ability to manage large networks of companies in one comprehensive platform.
The new system offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
Games Magazine Brasil stopped by its stand to talk to Chief Marketing Officer, Magdalena Frankowska, who detailed Soft2Bet’s work and the participation of the company at the show.
GMB - We are here at ICE London 2023 with Soft2Bet's Chief Marketing Officer, Magdalena Frankowska. Hello Magdalena, can you tell us a little bit about your company?
Magdalena Frankowska - Hello, nice to meet you. Yes, Soft2Bet is a Casino and Sportsbook provider; we've been on the market for over six years now, so we pride ourselves in innovation and gamification. We have quite a lot of products to offer and we are excited to be here.
And what products are you to showcasing this year at ICE?
At the moment we have here our platform, we sell B2B solutions, and we are also launching our new affiliate system "ReferOn", which is in its early days but it is the debut here of the platform. We also have many other things like gamification, casino, sportsbook, payment gateways, to name a few.
Ok, what can you tell about the plans for the Latin American market?
Well, this one we are very excited about. We've been watching LatAm in general very closely for a few years, and Brazil seems very lucrative for us. So we are watching how the regulation develops but, in general, the market seems very good.
Excellent! And how are you enjoying the show so far?
So far has been great, we put a lot of work in to our stand, the team is here, we have over thirty people on the stand, so we are excited to showcase our company. As every year on ICE, it's been crazy so, we are looking forward for the next two days.
Once the show closed its doors, Soft2Bet expressed its satisfaction after having a very positive presence in the show.
“This year’s incredible ICE365 in London brought together thousands of industry delegates who spent a week sharing important insights new products and trends in our industry. We met a lot of partners on our stand that measured 530 sqm, featuring five hexagonal lighting fixtures, 20 meeting tables, and five meeting rooms. The Soft2Bet team is so happy to have had this opportunity to reconnect with our esteemed colleagues and form new, promising collaborations.”
The company also shared some stats after ICE London 2023:
50 Soft2Bet employees attended
“We would like to extend our sincerest gratitude to everyone who took part in iCE this year. This international event was beyond spectacular and your support and participation helped make this experience a truly unforgettable one,” concluded Soft2Bet’s team.
Source: Exclusive GMB
