GMB - How does Parimatch currently position itself in the global sports betting and gaming market?
Maksym Tsaryk - Parimatch is one of the best-known international betting companies. It provides a variety of betting services such as casinos and sportsbooks. Due to its experience in betting, streaming platforms, and sponsorships, Parimatch grants a spectacular experience to meet gamers’ needs.
Parimatch brand promotion is realized globally by a highly dedicated team at Parimatch International. This company provides all scopes of services (communications, marketing, tech) of the highest world standards to support iGaming in the region. We are passionate about football, and we care about it as much as Brazilian fans do.
Today, Parimatch has become a trustworthy partner for all major sporting events. We are strong in spirit, burning with bold ideas and new projects and partnerships. We strive to make our clients’ experiences bright, memorable, and full of joy.
The company has a strong presence in Latin America. Why do you think it has achieved such success in the region?
Our company is aware that Latin America is a unique region requiring an individually-tailored solution. Since we always engage in any activity with great competence, we do our best to analyze carefully, and understand deeply all the processes to get adapted to the requirements and aspirations of our customers worldwide and satisfy their needs.
We are well-prepared to overcome challenges. To get where we are now and succeed, we implement different strategies. On the one hand, we increase our brand awareness. On the other hand, we establish contacts with sports ambassadors, clubs, and leagues, including by signing partnership agreements. We regard investing in the sports industry as very rewarding. So, Parimatch’s policy is about enhancing sports development in Latin America, in particular, by investing a part of the company’s profit in it.
Until recently, Brazil was not in the focus of Parimatch, and now the company comes to the country sponsoring Botafogo and the Paulista Championship. What attracted Parimatch to the country at this time? Why did it choose Botafogo and the Paulista Tournament as first sponsorship steps?
Parimatch has solid experience in partnerships with Chelsea, Juventus, Leicester City, and Everton Football Clubs. Parimatch became an official sponsor of the Paulista Championship and Botafogo Club.
We are focused on finding a team that is the best fit for our company. If our strategies are the same, if we share values, an impressive history, loyal fans, and HUGE plans for the future, this is a perfect match. We are confident that we have finally found ‘THE ONE’. It is the Botafogo team.
With its 220 million population, Brazil is a bright, strong, and dynamic country, just like Parimatch is. Football is a lot more than a sport in Brazil. It’s a way of life. Today it has become a cultural phenomenon, a particular philosophy that makes a real impact. It is football that brings together people of different ages, genders, and beliefs. It makes them strong, loyal, and wholehearted fans of their favorite teams when they are engaged in betting.
What expectations and goals do you have with the Botafogo agreement?
I’m sure we will achieve great results together. This agreement is mutually beneficial for both parties. Botafogo has impressive potential to achieve its goals in partnership with Parimatch. Due to its international scope, it will be great for Botafogo's expansion prospects.
Since Parimatch and Botafogo Club both seek to grow and strengthen in Brazil, signing such an agreement is great for both parties, as well as for numerous fans of Botafogo Club. We support Botafogo’s fans and want them to become a part of the Parimatch family.
What is for Parimatch the role of Botafogo fans in the success of this partnership? Will there be promotions, benefits and more raffles for members and fans of the time?
Botafogo is one of the biggest Brazilian clubs. Botafogo fans are the driving force of success.
As long as Botafogo Club is our partner, its fans will get various bonuses from Parimatch. We’ve already organized several drawings. Also, we have plans for many other exciting activities. Our company is always loyal to the customers, and we work hard to provide the best deals available on the market. We will customize many offers especially for Botafogo fans. Fans of other clubs will also have a lot of attractive offers to use and enjoy.
Are there chances of adding Botafogo players as brand ambassadors? Or players from other teams or sports?
As I have already mentioned, we always choose the best. Maybe one of the Botafogo players, maybe not. We’ll see. What I can tell you for sure right now is that our brand ambassador will be a superstar who shares the same values and life aspirations as we do.
Currently, we are working on several deals and options. I mean, we are not limited to Botafogo alone. You’ll know about it soon.
Along with this first sponsorship, is it Parimatch's idea to settle in Brazil with a team of local staff? São Paulo has already cut taxes for businesses like yours, and Rio may soon do the same.
Well, we have been thinking about having a team of local staff in Brazil. But we haven’t made the final decision on this issue yet. There are so many factors to take into consideration.
There are more than 400 betting companies working with Brazil and several of them are already well established. How soon does Parimatch plan to reach the top 5 of leading operators in Brazil?
We are aware of numerous competitors on the betting market in Brazil. But Parimatch has a lot to offer its customers. We have a strong brand with unique features. It helps us stand out from the crowd and have loyal customers. We use innovations widely to make our customers’ experiences better, more secure, and more fun. Intensive product gamification and new tools, along with fast withdrawals, add to the Parimatch brand’s reliability and attractiveness. Our customers enjoy a user-friendly, intuitive interface and have their gaming experience enhanced. We make sure they stay safe and secure when using our platform. Since Parimatch is a legal, transparent, and safe international betting platform, Brazilian fans will use it gladly.
We take our work very seriously. As for becoming one of the top five leading betting operators in Brazil, Parimatch will do it pretty soon.
How much do you forecast that the Brazilian market can represent for Parimatch considering that it is a country of more than 220 million inhabitants?
Betting becomes more popular in Latin America and in Brazil, in particular. So, we can’t rely on the predictions. We analyze the market and get our own conclusions.
Obviously, Brazil has a significant share of the betting market. And we are a very ambitious company. The Parimatch team will make its best efforts to make Brazil the key market in the next 2 – 3 years. We strive to become one of the top three operating companies on the Brazilian betting market.
Brazil has not yet regulated sports betting, but the activity is booming in the country. How do you evaluate the Brazilian market? Do you expect the sector to be regulated soon?
The Brazilian betting market is very attractive. Brazil and its economy can get certain advantages from betting legalization. The government will receive enormous revenue in the form of taxes. Also, it will be helpful in creating great job opportunities. Furthermore, potential profits will attract investors into the sports industry. Finally, sports will be more appreciated because there is a good chance that legalization will increase overall passion and viewership.
It is essential for us to have a license since it establishes common rules for everyone. We will gladly pay state taxes when operating under regulations. This is why Parimatch came to Brazil.
What will be the company's strategies from the regulation of sports betting?
Parimatch is a global brand. It supports a huge number of major sporting events. One of the company's main goals is to provide its customers with the best gaming experience. Our strategies will focus on applying the same rules for every betting company, ability to bring better product on a market, and more marketing opportunities.
Source: Exclusive GMB
