This means that more than 6 million followers of Aldo will be able to discover the bonuses, promotions and other important services offered by the global bookmaker.
Furthermore, the 1xBet logo will appear on José's clothes during public events. This will increase the bookmaker's visibility and expand its influence in the gambling market in Brazil and throughout Latin America.
Aldo is one of the most famous mixed martial artists of all time, having defended his UFC title seven consecutive times. After his first MMA loss in 2005, José went on to a sensational ten-year undefeated streak in the Octagon, fighting 18 times in that period. In 2017, the respected mixed martial arts portal Sherdog named the Brazilian as the greatest featherweight in history.
Aldo had his last professional MMA fight last August, losing to Georgian Merab Dvalishvili. In total, the newly appointed 1xBet ambassador had 39 fights for 31 wins and 8 losses. He will be inducted into the UFC Hall of Fame at the annual ceremony in July.
“José Aldo is a legendary champion who achieved success through endless faith in himself and a tremendous work ethic. He is revered by fans around the world. His philosophy echoes that of 1xBet – José has a winning spirit and always strives for perfection, no matter what he does. It's a big signing for us and there's a lot of legal activity ahead," said a 1xBet spokesperson.
“1xBet is a fantastic company, one of the industry leaders. They give people vibrant emotions, helping them to enjoy their idols' victories even more – I like that. Since its inception, this bookmaker has evolved from a newcomer to a household name. By the way, it's very similar to the path I took in MMA. Together we are capable of a lot, so I have no doubt that the partnership will be fruitful,” commented Aldo about the beginning of the collaboration.
1xBet is an innovative betting brand founded in 2007 with a reputation as a world-class company. Brand customers can bet on thousands of events in over 60 sports with high odds and thousands of betting markets. Additionally, the company's website and mobile app are available in over 60 languages.
Source: GMB
