The spots of Esportes da Sorte on TV Globo will happen in all the opening vignettes, in the headlines and flashes in the programming, in addition to 30s commercials, including the final.
The sponsorship also includes deliveries on the Multishow channel and in the digital environment, on the gshow portal, on Globoplay and Globo channels on Youtube.
In the digital environment, ads begin to appear this Wednesday (15). In calls and flashes, from Friday (17). And on Sunday (19), the vignettes begin on the television show.
"Esportes da Sorte wants to be associated with the best in entertainment programming in the country, and therefore associating our brand with Big Brother Brasil goes against the philosophy of growth within the most diverse segments in partnerships, which is something we've been doing since last year," says Ícaro Quinteiro, CMO of Esportes da Sorte.
With more than 800 thousand followers on Instagram and with a goal of reaching 1 million in the coming months, Esportes da Sorte already invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and the singer Zé Felipe. He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and advertising on sports channels such as sportv, also from Globo, and is a partner of some important events, including Carnival in São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife.
In football, Esportes da Sorte sponsors six clubs (Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei, from Olympiacos-GRE.
The bookmaker also sponsors Flamengo's eSports team. Recently, it entered into a partnership with the São Paulo Cup and the Paulista Championship.
Source: GMB
