GMB – Once again present at ICE London, what is your assessment of one of the best fairs in the world?
Peter Nolte – The best and biggest fair in the world. We have been at this event for many years, establishing our partnerships with suppliers and partners, but it has grown even more than it was, with a lot of new people, both in terms of technology and innovations in the areas of means of payment and content. There are many innovations in this sense, also because the market is adapting to the new regulations that are coming around, including Brazil. The market is keeping an eye on the regulation that should happen in Brazil and getting ready to have all the technology ready for it.
Salsa has the word technology in its surname. What does this mean for you in the sports betting and gaming environment?
I appreciate this compliment as it is part of our DNA. I was talking at ICE with a friend about this and he said that we started developing our platform in 2001. It was right at the beginning of the activity, through Salsa's predecessor. That is, we have more than 20 years of experience developing platforms. We have our back office, sports betting and aggregator platform. The news is that technology is changing and we have to adapt. Thus, we formed an innovation department, focused on artificial intelligence. It will change this world and we have to adapt and absorb this technology to improve products and processes. And within everything that has been happening, improving the user experience in sports betting, payment systems and player registration, in addition to guaranteeing regulators all the information necessary to control their operations through an efficient management system, which we call safe. These are products that we have developed and are ready and very excited for the regulated market in Brazil.
Technology for this exists in the market and in Salsa, even more so!
We really hope for this and for a well-regulated and controlled market for the government to obtain more taxes and control of the activity, as well as for the player to have a more transparent and fair betting site. And at the same time, for the operator to have a good deal. It has to be good for all three eyes: government, player and operator. That's what will happen with good regulation.
A fair like this shows that. Have you managed to approach new partners?
This fair is incredible for us, because in addition to consolidating our partnerships, new things always appear. We are very focused on innovation and we are certain that technology will change a lot. And our focus is on artificial intelligence, with chat and other tools that we're developing with our technology to provide to our customers.
There is a lot of talk about technology, AI, cryptocurrencies and the metaverse. There is a vast field to grow.
As you know, we recently partnered with a company that specializes in the metaverse and that is part of our lineup. This goes along with ChatGPT, AI, web 3.0 and a host of things. We have to adapt and that is what will make the difference in the future. It is often not possible to advance in new technologies due to the lack of a specialized department. That's why we created a group focused on innovation, which doesn't just mean technology, but includes processes and how to define the future of regulated gaming in Brazil and around the world. That is our big goal for this year.
Source: Exclusive GMB
