GMB - It's day three, it's been a long show, busy. How's it been for BtoBet?
Freddie Bowring: Long, very busy and with lots of meetings. It's been fantastic. We recently just released our new retail solution which have been received really well in a lot of our markets, including up-and-coming emerging ones like Africa, LatAm as well as some key European markets.
Retail is still massively important, so offering a solution is vital important and the flexibility that we have on our retail solution is paramount to the technology behind it. But also I think it's been received really well by all the meeting that we've had in the show. It's been great.
Excellent, so as far as Latin America concern?
Well, look, anywhere and everywhere. The people that regulate, we are often the first people to know about or hear about this, so we work across innumerous markets in Latin America.
At the moment we're taking live Loteria Mineira which is the first sportsbook in Brazil, the first regulated sportsbook, that is going to be a hugely interesting market to see how it plays out. We are interested in any market that regulates and hands out licenses across Latin America.
And how do you consider BtoBet is placed in the market? What set you apart from the others sports betting and retail solutions?
Flexibility, stability and scalability. I think that those are three kinds of words that are thrown out into the ether of our industry a lot and often don't mean what they say on the tin, you know. Flexibility, we operate at all approach, we work with companies like Betfair, William Hill in Latin America, in a new market. These are companies which don't usually use anyone else for that, you know external technology, they both chosen to use us for sportsbook and for our platform. This is because the flexibility we offer, if they want a hyper solution from a trading point of view, we can offer this.
And if they just want to handle everything and they just want raw feeds, and they just want all of the nice add-on features that our sportsbook have, we can work like that. So, we are the top platform, we are perfect for the William Hill that started off very small to then the William Hill that we know today which is, you know, a huge multibillion business. People aren't going to outgrow us and that's due to the flexibility, volume wise.
Stability, has never been in question. We work with Premier Bet across Africa, for whom it's not uncommon to have over half a million bets a day. So dealing with that stability and also dealing with small stakes means that we are the perfect busyness to kind of navigate that market with small stakes and high volume but still trying to make that profitable for the shareholders of each and every busyness.
We've got experience in that, we've already launched in those markets, we know you have to have flexibility from a front-end point of view, from a bet slip point of view, all of the payments. In emerging markets there are often way more payment providers than there are in Europe where you probably plug in four or five and cover the whole region. We've already done the hard work, so operators don't have to, from a payment point of view.
Source: Exclusive GMB
