This new partnership reinforces Sportingbet and bwin's commitment to supporting responsible football and betting in Latin America.
Entain's Sportingbet and bwin brands will have visibility on the playing field, association rights, use of legends and many activation possibilities. In addition, they will have the exclusive right to communicate game statistics on the competition website and application.
“We are very pleased to partner with a great international company that is defined by maintaining close contact with football fans. Sportingbet and bwin are ideal partners for our tournaments. Their great experience sponsoring the biggest sports competitions will be a contribution of enormous value to South American football,” said Alejandro Domínguez, president of CONMEBOL.
Adam Lewis, Entain's Managing Director for LATAM, commented: “We are proud to be official sponsors of CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa, along with other major international brands. The partnership will provide a variety of exciting opportunities to enhance our offering to our customers, creating new experiences and unique content.”
“It also provides bwin and Sportingbet with a formidable platform to reach fans in regulated sports betting markets around the world, highlighting our unrivaled combination of the best product and most responsible environment in which to bet.”
Source: GMB
