During iGB and ICE London, F12 Entertainment really showed its face to the world as the first Brazilian gaming company to occupy a prominent space at both events. In addition to publicizing the verticals available, the group took Rei Falcão do Futsal and ambassador Luva de Pedreiro to London.
The Rei do Futsal Falcão represented F12 Entertainment and the entire ecosystem of the company in a spectacular way. In an exclusive conversation with GMB, he showed pride in the firm's reach in the Brazilian market.
“We had the idea of creating the company, which has been operating for ten months, already with absolute success and on everyone's lips. It is a phenomenon that involved a lot of work and a competent team. Coming to the fair is important to see what's new, as this market is very dynamic and it's important to understand everything that's evolving to improve what we already have. We spare no efforts to have a great team,” he comments.
According to Falcão, the plans for this year are to reinforce the good things done in 2022, continue investing and improving the F12 ecosystem more and more.
“The plans are to continue growing and being more aggressive in the media. We will continue to provide facilities to our partners and our customers, good prizes and make people want to be on the site, both for sports betting and for the casino area. We are focused on making our website better and better, as we always enter to be the best,” he highlighted, stating that with the company, it is “foot dribble, ball in the net and F12 is a goal.”
Marcelo Seiroz, founding partner of F12 Entertainment, reinforced Rei Falcão's words and recalled that it is a spectacular experience to participate in iGB and ICE London. “We are thrilled to be the first site in Brazil to do this. And being close to the affiliates is great, because they are fundamental in this business, because they are the ones who send us the traffic. Without them, we are nobody.”
The executive sent a message to F12 affiliates. “Some are doing a good job, but others, not so much and need to improve.” For him, it is important to bear this in mind, as the company, in Seiroz's assessment, has reached a level in the market that makes it “today the largest in Brazil. In branding, no one will hold us back. We have a ‘knife in our teeth’ and we are going to compete with the greatest in the world,” he guaranteed.
For 2023, the plans are to grow not only in Brazil, but also abroad. The first country to be approached by F12 is Portugal, “to take advantage of the language and our ambassadors, who are very well known in that country, like Rei Falcão.”
The CEO of F12 Entertainment, Daniel Correia dos Santos, took the opportunity to comment on the news that will be presented very soon. “We will soon launch F12Mania.com, an online lottery, as well as a free-to-play lottery, F12.Fans. With this, the bettor will be able to have fun at F12.Bet, risk a winning streak for a millionaire prize at F12.Mania and play with friends at F12.Fans.” Everything, according to him, to connect the user to the ecosystem so that “he has a much more complete experience.”
At the end, Daniel dos Santos reinforced the objective of F12 Entertainment: “We will continue with investments to reach the TOP 3 of the market by the end of the year. We launched the Luva de Pedreiro crash game at the fair, in order to expand the offer for our users, offering what they are looking for, and we believe in the potential of the market, where we are already one of the largest operators and we are very prepared for the regulation.”
Source: Exclusive GMB
