GMB – How were Pinnacle's days at gaming events in London?
Florencia Brancato – For us it was an incredible success. I think after the pandemic, it's one of the best global gaming events. We had the presence of many affiliates, including the Brazilian Danilo Pereira, with whom we have an important agreement.
By the way, he is promoting an event that is gaining Pinnacle name, the Bet Masters!
Exactly. We’ll work with him at Bet Masters Pinnacle. It will be a great event, with many tipsters and that will be very interesting for Pinnacle, as the Brazilian market is one of the most important for us. Together with a great team and with Cristian, we are reinforcing a lot the issue of affiliation with people who are really dedicated.
What was it like talking about the Brazilian market during ICE, where Pinnacle has a large participation, including in eSports?
It was very interesting. Many people sought me out to find out more about the country. Operators are very interested in how to enter Brazil, especially with regard to location and customer support. Indeed, there is great interest in Brazil, especially in terms of legislation, but we have to wait.
But is it coming?
It's always coming. It's something we don't know when, but we are sure it will happen.
And what are Pinnacle's plans for 2023?
This year we have scheduled two Pinnacle Cups for eSports in Brazil. It will be the first time we do something so grand and interesting. We haven't defined the dates yet, but it will be fantastic for the Brazilian market, as there is a great focus on eSports. It's still something new and especially because Pinnacle has a strong vocation and we were the first to launch bets in this modality; it will be a success.
That is, this means more investments and more dedication to the market. Is this Pinnacle's proposal?
Undoubtedly. We will be working much closer with affiliates and tipsters, as well as adding more media presence and other channels. We will also have some local casino games and we will be adding video bingo. These are channels that we didn't focus so much on, but that we are working on to offer new entertainment solutions.
The goal is to offer more alternatives and serve all public profiles…
Exactly. It will be something much bigger and a commitment by Pinnacle to the Brazilian market.
Source: Exclusive GMB
