The most recent of them was released with the announcement by galera.bet as the master sponsor of Ferroviária, considered one of the most traditional teams in the sport - it has already won the Copa Libertadores (2015 and 2020), the Brazilian Championship (2014 and 2019), the Copa do Brasil ( 2014) and the Campeonato Paulista (2002, 2004, 2005 and 2013).
In addition to Ferroviária, galera.bet is also an official sponsor of the competition, under contract with the Brazilian Football Confederation (CBF), and reiterates its effort to support women's football.
"The strength of women's football in Brazil is already a happy reality and the result of the struggle of generations of women to conquer this space, which we want to be even greater. Galera.bet is proud of its contribution to this history through sponsorships and activations that recognize and encourage this movement, which is certainly part of galera.bet's priorities," says Marcos Sabiá, CEO of the company.
In addition to galera.bet as Ferroviária's master sponsor, other bookmakers that are in the same space as the women's team shirts are Betsson (Athletico-PR), Pixbet (Avaí Kinderman), Estrela.bet (Internacional), Betfair (Palmeiras) and Pixbet (Santos). In other places on the uniforms, Estrela.bet (Ceará), Betfair (Cruzeiro), Pixbet (Flamengo), Mrjack.bet (Grêmio) and Sportsbet.io (São Paulo) also appear.
"Betting on women's football is the duty of all brands, including clubs and sponsors. It is a modality that has really grown in recent years, with ever-increasing exposure. Here at Inter, we believe that this stance also affects football culture and make inequalities smaller over time. The connection with the ‘Gurias Coloradas’ involves everyone in Beira-Rio: from fans, male and female partners, directors, professionals and employees in general. We work daily to interfere in the transformation of the sport," points out Liana Bazanela, Internacional's executive marketing director.
"Specifically in the case of women's football, there is still difficulty in attracting sponsorships. That is why I see bookmakers collaborating a lot at this time of growth in the sport. With the increase in visibility and public interest, obviously, brands are attracted and this segment has been a great supporter. I believe that, with the end of the regulation process, companies will be structured and committed to the responsibility of the segment and that operate according to the laws; it is necessary that sports institutions follow this process to have brands that are within of this profile," analyzes Renê Salviano, CEO of Heatmap, a sports marketing company specialized in attracting sponsorships between clubs, companies and athletes.
“This movement of bookmakers, which already existed in men's football, also happens in women's, largely due to the rapid growth of the sport in Brazil, and the proof of this is the record number of sponsors of the teams in dispute in the 2023 edition. Many market players identify with the attributes of women's football and that's why they seek involvement with the modality,” adds Fábio Wolff, managing partner of Wolff Sports, a company that also negotiates partnerships between brands.
Source: GMB
