MAR 26 DE NOVIEMBRE DE 2024 - 19:39hs.
Activations created and executed by Klefer

20BET invests in actions in Rio de Janeiro

With the objective of expanding its brand in the Brazilian market, the sports betting house and online casino 20BET prepared special actions in Rio de Janeiro. Last Saturday (25), the brand enveloped an exclusive bus, which rode along the city until the kiosk Arrasta Pé, at Post 3 of Copacabana beach. The campaign was developed and executed by the Grupo KLEFER, specializing in sports and entertainment.

Once in the place, 20BET interacted with the public with the presence of a team of promoters, distributing gifts, bonuses and other materials of the brand.

And to complement the first face-to-face activation campaign in the city, 20BET rocked the surroundings of Maracanã, in the Recopa final, in a dispute between Flamengo and Independiente del Valle (Ecuador). The company was present at Praça Varnhagen, in Tijuca, next to the stadium, for offline actions with the public in bars and establishments in the region. With the presence of a team of promoters, the brand offered on-site surprises for the grand finale.
 


The campaign was developed and executed by the Grupo KLEFER, specializing in sports and entertainment. "Our intention is to help the brand find the best opportunities to gain visibility and to dialogue with the Brazilian public directly. We are very happy for another large international company to be betting on KLEFER's strategic role in the sports market and our ability to deliver relevant activations," comments Fernando Paz, Head of Sponsorships at KLEFER.

20BET is a provider of online betting services, founded by a team of fanatics for sports betting and gathered for the goal of improving the experience of gamblers around the world.

With betting know-how in hundreds of websites, the brand has experience in combining the widest selection of betting markets with safest deposit methods, fast withdrawals, promotions, loyalty bonus, among other services.

The brand has Brazilian athletes like poster-boys, as well as Gilberto Silva and Julio César.

Source: GMB