"They are two powerhouses of Brazil’s northeastern football and true references in Rio Grande do Norte. Esportes da Sorte wants to be present in all regions of the country, because we understand that the partnership with mass and traditional teams are within our objectives. It is one more reason to announce ABC and América as master sponsors," says Darwin Filho, CEO of Esportes da Sorte.
In addition to the amount received by the season's master sponsorship, ABC and América-RN can earn additional amounts throughout the year, according to the campaigns carried out in the competitions. In the case of titles and access to higher divisions, both clubs will receive bonuses form the bookmaker.
The contract closed with the ‘Alvinegro’ is for two seasons. On the other hand, the agreement reached with the ‘Alvirubro’ is only valid for one year and with the possibility of extension. In both deals there are commitments established so that there are activations on game days, with the delivery of various gifts, actions on social networks to award fans, registration of supporters on the platform, among other attractions.
In football, Esportes da Sorte sponsors eight clubs (ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei from Olympiacos-GRE. It also sponsors Flamengo's eSports team. Recently, it entered into a partnership with Copa São Paulo, Campeonato Paulista and Gaúcho Série A2.
One of the bookmakers that grew the most between 2022 and 2023 in Brazil, Esportes da Sorte already invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. It is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as SporTV, also from Globo, and is a partner of some important events, among them the Carnival of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife. This year, the platform became the official sponsor of Big Brother Brasil.
Source: GMB
