JUE 21 DE NOVIEMBRE DE 2024 - 15:50hs.
Real Madrid and Flamengo participate

Focusing on Brazil, Betano signs regional sponsorship deal with FIFA for Club World Cup

Bookmaker Betano signed with FIFA as the new regional sponsor of the Club World Cup in South America and Europe. The tournament has the participation of giants from both continents, Real Madrid and Flamengo. The partnership reinforces Betano's global positioning, especially in South America, with Brazil as its main market in the region.

Bookmaker Betano, consistently present in the Brazilian market, will have its logo seen in the recently started FIFA’s Club World Cup. The company became an official sponsor of the competition and of the broadcast on TV Globo.

In stadiums, the name of the betting site will appear as inserts on LED panels and in activations. The company had already supported the last World Cup.

“This partnership reinforces Betano's global positioning, especially in South America, with Brazil as the region's main market,” explains Alexandre Fonseca, Betano's country manager in Brazil.

“Our goal is to increasingly strengthen our presence in Latin American countries, through solid work, in addition to promoting the sports industry and bringing unique experiences to our users,” adds Fonseca.

If both qualify, Flamengo and Real Madrid could face each other in the final scheduled for February 11 at the Prince Moulay Abdellah Stadium in Rabat, Morocco.

Among the clubs, Betano was in 2022 a bookmaker with relevant presence in the Brazilian sports market. It was in the uniforms, for example, of Fluminense and Atlético-MG.

Source: GMB