In the words of Eman Pulis, SiGMA Group founder, "The acquisition comes at a perfect time for us.”
“With the live event space out of the pressures of Covid, there's never been a better time to expand into emerging markets. We've been growing organically and steadily for the past nine years. Operators, suppliers and affiliates have all been asking to expand into emerging markets, including Africa, Asia and LatAm. We have listened to these demands and by merging SiGMA Americas with BiS, we are in a position to create an unrivalled experience in the LatAm region.”
Pulis went on to elaborate: "We love the team behind BiS and have no doubt that this conference will grow from strength to strength. We're leaving no stone unturned to make the next show in June 2023 a memorable one.”
For Alessandro Valente, the union aims to improve and enhance the market in the region: “With SiGMA's global reach, we are well-positioned for future market growth as well. As an entrepreneur, I was drawn to SiGMA because of the cultural fit and the entrepreneur, can-do mindset within the organization.”
Jericho Events will continue with its current organizational structure, with Alessandro remaining as chairman of the company's board, working alongside his team in São Paulo.
The deal will see BiS management remain with Jericho Events for an additional four years to ensure the conference continues to grow. The deal will see the management at BiS staying on board and at the helm for another four years to ensure that the conference keeps growing from strength to strength.
The next BiS SiGMA Americas will be held from June 15th to 17th at the Transamerica Expo Center in São Paulo, along with Afiliados LATAM.
For more information, just visit Brazilian iGaming Summit, Afiliados LATAM, and SiGMA websites.
Source: GMB
