The fans of the ‘bohemian’ team got a big surprise when they saw the characteristic Latamwin fox in the 2023 season jersey, a betting platform that arrived in Chile a little less than a year ago and has become one of the favorites of Latin American users.
This is how, for three seasons, the Latamwin logo will be able to be identified on the men's, women's, and basketball jerseys, thus being present in the most important disciplines of the club.
“We are very happy to become the main sponsor of Santiago Morning, a club with a great track record in Chilean sports. On the one hand, there is the men's team, which will seek promotion to first division, the women's team, which will seek its fourth championship, and the basketball team, which will seek to win the tournament,” said Wilfred Adelsdorfer, CEO of Latamwin.
Sebastián João Nasur Bodero, President of the Santiago Morning Sports Club commented: “For us it means a beautiful and great responsibility to have a serious company like Latamwin as Main Sponsor. Together with them, we will demonstrate the permanent competitiveness of all our professional branches: Men's and Women's Football, and also Basketball. What is interesting is that it not only extends to sports, but also to Santiago Morning's permanent commitment to the development of the sports industry, and its growth through innovation.”
Eyes on women's football
One of the main motivations for Latamwin to approach the ‘bohemian’ team was the great squad it has in all branches, however, women's football is among the priorities that the Latin American company has for this 2023: to expand its recognition in a league that becomes every day more competitive.
“Women's football is very important to us, as it shows that women have the same abilities and talents to play football as men. We are proud to sponsor the women of Santiago Morning, especially since we know their cunning when it comes to playing, just like our fox,” explained the company executive.
The alliance between the club and the sports betting platform that began in 2023 will last for three seasons, which are expected to be full of success in all its branches.
Source: GMB
