The Cazé TV channel was created during last year's World Cup and broke all audience records.
With almost 7 million subscribers, it obtained the biggest lives in the history of YouTube in the world competition.
The record was in the quarter-final clash between Brazil and Croatia, with 6.9 million views.
Considering all its platforms, Casimiro's network add up to more than 1.5 billion views, 597 million on YouTube, 596 million on Tik Tok, 255 million on Instagram and 36 million on Twitch.
"Cazé currently represents one of the largest audiences on digital platforms worldwide, and being connected with him, through this partnership, qualifies Esportes da Sorte as one of the leading companies in this segment and has the potential to reach even more fans sports and entertainment," says Ícaro Quintero, CMO of Esportes da Sorte.
Source: GMB
