The company will feature several actions promoted by INTZ, such as the team's uniform, livestreams, tutorials on investments and finance, in addition to providing discounts on INTZ's e-commerce for those who use the fintech card. The initiatives will take place throughout 2023.
Trigg's connection with the geek and eSports universe is longstanding and unique in the fintech universe. In 2017, Trigg raised the geek banner, with several partner actions linked to this universe, including the participation of CCXP and the creation of a game within the credit card App a month before the event.
This strategy of participating in CCXP was maintained for three years in a row, boosting the launch of actions and products in partnership with Warner Bros Consumer Products. Trigg is the only one on the market with exclusive cards with the art of Batman, Superman, Wonder Woman, Harley Quinn, Joker, Friends and Scooby-Doo.
“Trigg has a history within this universe. This is a strategic market for us, we have many young people who have never had a relationship with a financial institution and are looking for a first credit partner. We want to show that the brand has a connection with the territory they are part of and that we can help them live their best side and support them in realizing their desires and projects, especially in terms of Financial Education and consumption in this universe," says Murilo Silvério, Marketing Director at Trigg.
The electronic sports market should move US$ 1.3 billion worldwide this year, according to figures from Newzoo, a platform for analyzing data on the gaming sector. The survey also estimates that around 640 million people will watch official competitions by 2025.
INTZ has teams distributed in several modalities with emphasis on League of Legends, Counter-Strike and Free Fire. In 2018, the club inaugurated the largest Training Center in Latin America with a complete structure for team training, as well as spaces for creating content and events for partners and fans.
It has eight teams, more than 35 athletes and more than 15 streamers. In addition to impacting more than 10 million people on their social networks. It is the biggest champion within the CBLOL, the franchise system created by Riot Games for League of Legends competitions.
“We are very happy that Trigg chose us as their platform for content and promotion in the world of games and eSports. Gamers and our fans seek financial solutions that are practical, digital and speak their language. Now, Trigg arrives with us to offer all of this to our community,” concludes Lucas Almeida, CEO of INTZ.
Source: GMB
